In charge of the strategic planning of media and research team, effectiveness campaign and analysis of data (KP’S) with market metrics. Insights & brand’s claims. (Main clients: DTV , Unilever, Turner, Jhonson & Jhonson, Latam Airlines, etc.)

Development and management of related products between consumption and media strategies, I focused on market research with a media strategy approach as well as dealing with the qualitative aspects from the brand’s perspective . Commercial and analytical role. (Main clients: Coca Cola, Procter, Mondelez, Pepsico, Avon, SC Jhonson, Facebook, Google, Fox & Turner)

Management of the agency's research team to support the planning area (Like rating reports, target analysis, creativity, efficiencies, among others). (Main clients: Abbot, Karcher, SCJhonson, Alicorp, Volvo & Air France)

eporting, competitive anallysis, focus group, target analysis, support planning area. (Main clients: Coca Cola, Mondelez, Fiat, Disney, Falabella, Alicorp).

Control and negotiation with communication media. PR & media events. I started my career in the media industry, specifically in media planning. Later I went on to do reports within planning and, thus, I became acquainted with metrics and research raw data. (Main clients: Nestle, Ford, HSBC, American Express, Kimberly C & Diageo)