- Developing consumers marketing and trade marketing directions following to the company's global strategy - Tracking trends in the textile industry, reseaching the trends in men's fashion, customer demand; - Sales analysis and stock control; - Recommendations for the assortment and pricing policy; - Development and implementation of loyalty programs for end consumers and company partners; - Control of the corporate network standards, support for opening and business of franchising stores; - Marketing and media planning, annual budgeting: - Digital: SMM, SEO optimization, Yandex, Google, e-mail marketing; - Work with the stars: TV, artists, bloggers; - Organization of the company's participation in exhibitions in Russia, Portugal, Japan; - Own events to present the new collections; - Photo and video shooting, advertising and POS materials; - Creating merchandising for branded stores; - Trainings for business owners and sellers.

- Development of general strategy of the company, monitoring of its realization and evaluation of its effectiveness - Marketing planning, budgeting - Control of standards within the corporate chain in Russia, Kazakhstan, Italy, Germany, Switzerland - Analysis of sales and control of a warehouse stock - Development and realization of stimulating programs for clients and partners - Development and realization of the strategy for promotion of the brand network - Cooperation with designers (corporate style, advertisement, POS-materials) - Cooperation with Internet and IT specialists (development of websites, Internet promotion, newsletters, news feeds) - Promotion in social networks (writing and placement of news, management of comments) - Market analysis (volume, trends, specific tendencies of consumer demand, etc) for present time and in perspective - Optimisation of assortment and pricing policy - Development and management of a marketing budget

- Development of a marketing strategy of the company - Preparation of a marketing plan - Development and management of a marketing budget - Analysis of sales, development of relationship with suppliers - Market analysis, monitoring of competitors, pricing policy - Development of a unified corporate style of the company - Selection and management of companies providing design services, construction of booths for fairs, production of printed products - Organization and management of cooperation with public media and television, initiation of publications, preparation of press-materials, organization of press-conferences and press-tours - Internet support and promotion of sales - Organisation of presentations of the company at specialized national and international fairs - Development and organization of events aimed to attract new clients and support loyalty of existing ones - Organisation of participation of the company at events carried out by business partners (RBC, Moscow city golf club, etc) - Organisation and realization of workshops for regional representatives and dealers of the company

- Development of brand positioning at the Russian market - Analysis of competitors, pricing - Cooperation with production companies, adaptation of international marketing strategies for the Russian market, creation of local product lines - Organisation of events for promotion of the brand and company products, including events with over 1000 guests - Development of innovative approaches for brand promotion Organisation of participation of the brands at specialized fairs - Organisation and carrying out events and workshops for dealers and end clients together with production companies - Management of economics of the brands: development of annual sales plan, purchase plan, placement of production orders, logistics - Monitoring of warehouse stock - Management of a wide regional network - 25 regional representatives and over 250 dealers

- Monitoring of warehouse stock - Preparation and placement of orders - Management of logistics - Pricing - Running of financial accounting of the company