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Male, 49 years, born on 1 March 1977
Moscow, willing to relocate, prepared for business trips
PR Director
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time
Work experience 19 years 6 months
January 2013 — currently
13 years 5 months
PR-Agency Live
PR Director
Full cycle communication agency.
Brands: Pinko, The Kooples, Bikkembergs, Genny, Moose Knuckles, Furla, Piquadro, Blumarine, Subterranei, Li-Lu.
Tasks:
• Communication with customers, representation of the agency's interests at meetings, participation in tenders;
• Development and implementation of a strategy for promoting clients' brands;
• Analysis and assessment of the market (capacity, trends, features of consumer demand, etc.), both in the current time and in the future;
• Development of strategic and detailed marketing plans for all areas of marketing activities, in accordance with the needs of customers (ATL, BTL, PR, Digital);
• Increase of awareness, formation and strengthening of a positive brand image among target audiences;
• Interaction with federal and local media (Harper's Bazaar, Vogue, Elle, Tatler, Stolnik-Yekaterinburg, FB Sochi, Vedomosti, Kommersant, etc.);
• Preparation and implementation of targeted marketing campaigns within the developed strategy, analysis of the results;
Key projects:
• Opening of The Kooples store in the Aviapark shopping center within the constraints of 2020: media coverage in 2 days = 80 million people, cost of coverage 350 thousand euros;
• Jewelry brand Yuvelirochka: forming a target list of bloggers / influencers in the CIS countries;
• Presentations of collections Blumarine, Furla, Sokolov;
• Creating a target community for Uniqlo: selection and interaction with bloggers / influencers, work with content;
• Uniqlo event "Open air workout training with HEATTECH technology" in Moscow and St. Petersburg;
• Gala Dinner Furla on Red Square at the Historical Museum (http://i-gency.ru/news/sobytija/3649-gala-uzhin-furla-v-istoricheskom-muzee-na-krasnoj-ploschad;
• 20 and 25 years of the Li-Lu showroom (https://www.elle.ru/stil-zhizni/events/shou-rum-li-lu-otmetil-20-letniy-yubiley/): development of a complex programs, media coverage, results: over 200 publications;
• Opening of Diesel, Jimmy Choo stores: concept development, event organization, work with contractors, media involvement, work with contractors, authorities, government; results: more than 200 publications;
• Milan Fashion Week: presentations, press tours;
• Moscow International Film Festival, Film Festival "Kinotavr": organization of a showroom, supply of clothes / shoes for actresses, interaction with suppliers.
January 2008 — October 2011
3 years 10 months
Press office "Li-Lu"
Lead Project Manager
• Formation of a marketing strategy for brand development;
• Analysis and assessment of the market (capacity, trends, features of consumer demand, etc.), both in the current time and in the future;
• Media planning (online, offline);
• Implementation of a PR strategy, increasing the awareness of brand collections among target audiences (Furla, Diesel, Patrizia Pepe, Bogner, Ra-Re, Redwall, Borbonese, Luciano Padovan, Jimmy Choo);
• Working with federal and regional media, creating content, editing publications (news, reviews, expert recommendations), writing press releases, post-releases and articles; organization of film and television filming;
• Internal PR;
• Development of the concept of the design style for the chain of stores, including the design of the retail space, the rules for displaying the assortment (25 TT);
Key results:
• Organized a continuous filming process for brand collections; ensured their recognition.
September 2006 — December 2007
1 year 4 months
Vicini Press Office
Chief Media and Client Relationship Manager
• Popularization of footwear brands of the Italian company Vicini;
• Working with editors and stylists of magazines and show business stars;
• Writing press releases describing footwear collections of Giuseppe Zanotti Design, Vicini, Vicini Tapeet and Vicini Uomo;
• Organization of film and television filming;
Key results:
• In a short time ensured the recognition of the new Giuseppe Zanotti Design footwear brand.
October 2005 — August 2006
11 months
InStyle Magazine (SK Press)
Gossip editor
Development of the Parties! and Review rubrics.
Skills
Skill proficiency levels
About me
• Understanding of marketing mechanics in conjunction with business objectives, principles and capabilities of marketing, PR and media resources in developing the image of the Company and increasing financial performance;
• Experience in managing marketing budgets up to 80 thousand euros;
• Knowledge of brand health indicators, promotion productivity;
• Good communication skills, strategic thinking, leadership.
Higher education
1999
Higher education
Moscow State Social University, MGSU
Journalism, Journalist - Literary Editor
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
