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Male, 49 years, born on 1 March 1977

Moscow, willing to relocate, prepared for business trips

PR Director

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment type: full time

Work experience 19 years 6 months

January 2013currently
13 years 5 months
PR-Agency Live
PR Director
Full cycle communication agency. Brands: Pinko, The Kooples, Bikkembergs, Genny, Moose Knuckles, Furla, Piquadro, Blumarine, Subterranei, Li-Lu. Tasks: • Communication with customers, representation of the agency's interests at meetings, participation in tenders; • Development and implementation of a strategy for promoting clients' brands; • Analysis and assessment of the market (capacity, trends, features of consumer demand, etc.), both in the current time and in the future; • Development of strategic and detailed marketing plans for all areas of marketing activities, in accordance with the needs of customers (ATL, BTL, PR, Digital); • Increase of awareness, formation and strengthening of a positive brand image among target audiences; • Interaction with federal and local media (Harper's Bazaar, Vogue, Elle, Tatler, Stolnik-Yekaterinburg, FB Sochi, Vedomosti, Kommersant, etc.); • Preparation and implementation of targeted marketing campaigns within the developed strategy, analysis of the results; Key projects: • Opening of The Kooples store in the Aviapark shopping center within the constraints of 2020: media coverage in 2 days = 80 million people, cost of coverage 350 thousand euros; • Jewelry brand Yuvelirochka: forming a target list of bloggers / influencers in the CIS countries; • Presentations of collections Blumarine, Furla, Sokolov; • Creating a target community for Uniqlo: selection and interaction with bloggers / influencers, work with content; • Uniqlo event "Open air workout training with HEATTECH technology" in Moscow and St. Petersburg; • Gala Dinner Furla on Red Square at the Historical Museum (http://i-gency.ru/news/sobytija/3649-gala-uzhin-furla-v-istoricheskom-muzee-na-krasnoj-ploschad; • 20 and 25 years of the Li-Lu showroom (https://www.elle.ru/stil-zhizni/events/shou-rum-li-lu-otmetil-20-letniy-yubiley/): development of a complex programs, media coverage, results: over 200 publications; • Opening of Diesel, Jimmy Choo stores: concept development, event organization, work with contractors, media involvement, work with contractors, authorities, government; results: more than 200 publications; • Milan Fashion Week: presentations, press tours; • Moscow International Film Festival, Film Festival "Kinotavr": organization of a showroom, supply of clothes / shoes for actresses, interaction with suppliers.
January 2008October 2011
3 years 10 months
Press office "Li-Lu"
Lead Project Manager
• Formation of a marketing strategy for brand development; • Analysis and assessment of the market (capacity, trends, features of consumer demand, etc.), both in the current time and in the future; • Media planning (online, offline); • Implementation of a PR strategy, increasing the awareness of brand collections among target audiences (Furla, Diesel, Patrizia Pepe, Bogner, Ra-Re, Redwall, Borbonese, Luciano Padovan, Jimmy Choo); • Working with federal and regional media, creating content, editing publications (news, reviews, expert recommendations), writing press releases, post-releases and articles; organization of film and television filming; • Internal PR; • Development of the concept of the design style for the chain of stores, including the design of the retail space, the rules for displaying the assortment (25 TT); Key results: • Organized a continuous filming process for brand collections; ensured their recognition.
September 2006December 2007
1 year 4 months
Vicini Press Office
Chief Media and Client Relationship Manager
• Popularization of footwear brands of the Italian company Vicini; • Working with editors and stylists of magazines and show business stars; • Writing press releases describing footwear collections of Giuseppe Zanotti Design, Vicini, Vicini Tapeet and Vicini Uomo; • Organization of film and television filming; Key results: • In a short time ensured the recognition of the new Giuseppe Zanotti Design footwear brand.
October 2005August 2006
11 months
InStyle Magazine (SK Press)
Gossip editor
Development of the Parties! and Review rubrics.

Skills

Skill proficiency levels
Project management
Business English
Event Management
Mac Os
MS Office
Personnel management
Preparing Presentations
Staff motivation
Education and development
Marketing Strategy Development
Internal Communications
Marketing Analysis
Launch of federal advertising campaigns
Digital Marketing
Assortment line analysis
Sales development
Strategic Marketing
Marketing Communication
Trade Marketing

About me

• Understanding of marketing mechanics in conjunction with business objectives, principles and capabilities of marketing, PR and media resources in developing the image of the Company and increasing financial performance; • Experience in managing marketing budgets up to 80 thousand euros; • Knowledge of brand health indicators, promotion productivity; • Good communication skills, strategic thinking, leadership.

Higher education

1999
Higher education
Moscow State Social University, MGSU
Journalism, Journalist - Literary Editor

Languages

Russian — Native

English — C1 — Advanced

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter