Developing a category strategy and timely adjustments. Budget coordination in accordance with the developed strategy. Category development planning and performance monitoring, taking action in case of deviations from the plan; Formation of a regular and promotional assortment in the controlled categories Tracking market innovations. The establishment of liquor products in the network. The formation of a seasonal assortment. Control of the input and output of goods in accordance with the company's business processes. Ensuring the fulfillment of key performance indicators, coordinating the adjustment of plans. Market and competitor data analysis. Search for new solutions. Regular monitoring of the company's stores and competitors. Search for new solutions. . Negotiations with federal suppliers, search for new suppliers with unique, sought-after products. Approval of the rules for the formation of planograms; Marketing promotion of controlled territories at the expense of suppliers' budgets. Control over the pricing strategy. Control of key sales indicators: LFL, losses, % off-balance, % rotations, P&L, etc.

• Management of the commercial department (sales, marketing, procurement, logistics) • Development and construction of business processes and adjustment of activities according to the identified shortcomings, shortfalls. • Formation of the sales structure from scratch. • Responsibility for financial and economic indicators. • Increase in sales and markets. • Federal chains, market places and online stores, HoReCa, retail, markets. • Monitoring of the competitive environment. • Analysis of the client base, customer segmentation. • Control of accounts receivable. Carrying out the necessary measures for its final repayment. • Fulfilling the sales plan. • Personal negotiations and sales. • Monitoring the completion within the allotted time. • Conducting negotiations with the top management of the company and overcoming the resistance of the decision-makers. • Working with documents: contracts, specifications, and more. • Receiving tasks from the management and reporting.

• Research, market analysis • Development of a strategy for commercial and marketing • Negotiations with customers (networks, distributors, HoReCa) and preparation of projects, products at the request of customers • Assortment portfolio management • Development of new brands (concept, design, taste) • Rebranding, improving design, taste • Pricing • Budgeting • Search for suppliers (organization of tenders). Curation. Constant interaction. • Purchasing, searching for components, suppliers • Sales planning, reporting, distribution control • Sales control across all sales channels • Trade marketing support, program development • web site curation

• Analysis of problems of the enterprise and management. • Developing solutions to problems. • Evaluation of sales problems, assistance in sales and negotiations with distributors, restaurants, vols. • Development of marketing, assortment, pricing, sales strategy. • Evaluation of work in the vineyard, treatment of diseases and pests. • Assessment of the situation at the winery, proposal solutions, processing, storage, working with barrels, blending, bottling. • Quality control. • Conducting events at the factory.

• Start up • Marketing research, analysis (markets, brands, design, demand). Analysis of customer performance by their volume and profitability, suggestion of improvements and getting them executed • dealing with all major accounts, investigating their needs in order to provide them with necessary support. • Developing and executing marketing strategy, plans and programs. • Establishing and challenging marketing objectives • Personnel Management • Marketing budget planning • Successful development and launch of a new brands: Grande Cuve de Baron 6 SKU, Fondo de Oro, Costa Melrey, Castelvechio, Sanatreli, Koblevo, Вечный Ереван, Marengo, Синенькая, Воздух, Морозов перегон. • Brand creation (image, composition, strategy ) • National brands strategic and tactical management • Trade marketing programs • ATL, PR • BTL • Digital • Events development and realization • Ensuring all marketing activities are aligned with the budget • Marketing research, analysis (markets, brands, design, demand). Analysis of customer performance by their volume and profitability, suggestion of improvements and getting them executed • dealing with all major accounts, investigating their needs in order to provide them with necessary support. • Carrying out regular market presentations both internally and externally • Maximization and protection of the Company gross margin • Sales planning, stimulation and control • Sales growth of 2.5 times (achieved turnover of more than 5 billion rubles a year) • Pricing

• private Label department reorganization & development • development and realization strategy of Marketing at Private labels department • protection and maximization of the Marketing and Private Label department gross margin •owner’s goals realization • business process structuring • launch and development of new brands • production and quality controlling • dealing with all major accounts, investigating their needs in order to provide them with necessary support. • negotiations with key account clients (chains, distributors) • contracts signing and development . • sales planning, stimulation and control • activities development and realization • market analysis & research • Analysis of customer performance by their volume and profitability, suggestion of improvements and getting them executed • effectiveness • pricing

•Start-up •Developing and executing marketing strategy, plans and programs, both short and long range. Establishing clear, measurable and challenging marketing objectives to ensure the highest market share in the Area • marketing budget planning • targets setting and planning • national brands strategic and tactical management • manage and develop direct marketing and internet marketing programmes • brand promoting strategy • trade marketing programs • ATL – liaison with media & PR agencies – periodical publications, glossy magazines («COSMOPOLITAN», «Glamour», «Maxim», «Лиза», «Караван историй», «OK», «Труд», «МК») • BTL - effective collaboration with creative agencies, advertising projects development •carrying out regular market presentations both internally and externally • key events development and realization • exhibitions organization, stands design development • ensuring all marketing activities are aligned with the budget • market analysis, ensuring all market product requirements are met at the right time whilst maximizing gross margin and overlapping product and minimizing origination cost • innovative conceptions development • launch and development of new consumer goods «Le Compliment», «Левь Голицын». • dealing with all major accounts, investigating their needs in order to provide them with necessary support. • protection and maximization of the Company gross margin • sales planning, stimulation and control • pricing • 50% increase in sales.

• responsibility for grape pressing operations • pre- and post- vintage sanitation • grape crushing and standard additions to the wine • grape pressing operations • wine fermentation control • wine blending • cellar door wine control • wine general additions • bottling and labeling • wine pad filtration • wine fortification • lab control • exhibitions organization • marketing events development and realization

• B2C market • marketing plans development and realization • brands promotion strategy development • market analysis • new brands launch • competitors activity analysis • actions development • sales stimulation • brainstorm with other best solutions to account difficulties/opportunities and decide on the attack course • interaction with sales and marketing • contracts negotiations and signing • work with company key clients • presentation to major customers on behalf of the Company as to how they can grow their business through better product management, price and promotion • accented brands management and conducting financial part • goods promotion on the market • marketing activity • merchandising, POS and joint marketing initiatives • targets planning and statement