Product & Business Development Lead | Smart TV Ecosystem, YaOS Led product and business development for the YaOS Smart TV and set-top box platform, integrating key services such as AI Voice Assistant Alice (GPT-based), music, books, and video content. Drove YaOS Store expansion, building strategic partnerships and monetization models with major brands, telcos, and content providers. Negotiated and launched distribution partnerships across China, CIS, and EMEA, identifying new growth and integration opportunities. Spearheaded Smart TV product innovation, introducing new user interface monetization formats and enhancing digital engagement. Conducted market research and competitive analysis to guide strategic decisions and product localization for diverse markets. Organized partner events, demos, and product showcases, strengthening relationships and increasing adoption. Developed financial and go-to-market models to evaluate product profitability and optimize revenue streams. Oversaw implementation and sales of ad inventory on smart devices, managing partnerships and campaign performance with top-tier global advertisers. Key Achievements: Scaled YaOS ecosystem across multiple markets, boosting platform monetization and visibility. Built a sustainable partnership network and established new digital revenue streams for the Smart TV segment.

Business Development & Distribution Lead | OTT TV Platform (CIS Region) Led full-cycle distribution of a white-label OTT TV application across CIS markets — adapting products to local market needs, regulations, and audience behavior. Designed and implemented scalable business models (SaaS, revenue sharing, hybrid) to maximize profitability and strengthen partnerships with regional operators and content providers. Developed and executed user acquisition and monetization strategies, driving steady growth in active users and ARPU. Optimized marketing funnels and leveraged data-driven tools to improve conversion rates and retention across all customer segments. Built strong partner relationships and expanded market presence, ensuring the product’s successful integration and competitiveness in each country. Key Impact: Expanded OTT presence across CIS, enhanced user engagement, and achieved sustainable revenue growth through innovative business and marketing models.

Building relationships with partners and clients - Managing all aspects of the customer’s relationship - General new business and grow sales throughout the assigned territory - Develop and execute annual objectives - Manage sales and distribution of products and services offered by the company, including promotion and market development within the region - Identifying potential products which would be of benefit within the assigned market - Collaborate with organizational internal operations and team members - Participation in telecom events

-business development strategy, crisis management; - efficient management of Roaming and Interconnect lines of business -wholesale voice\sms\data business, roaming wholesale business -a2p business development (monetization, cooperation with clients&partners, traffic control, fraud control, new business model, revenue increasing) -coordination of Section activity, personnel management -premium and mass product management (retail campaigns, wholesale contracts) & supporting of commercial service -negotiation with international partners for Eurasia group deals and Individual deals (roaming+interconnect) -technical project managing, new technical products implementation -lead end-to-end vendor`s part (from contract till commercial launch) -cooperation with public authorities (telecommunication field)/knowledge of norms of legislation in the area - determining the goals of subdivision in accordance with the goals of the department/section/unit on an annual basis -coordination and providing the reporting and analytics area (roaming&interconnect business) -control and execution of the budget -project management -hold internal training courses for GSM network, Roaming technical, Roaming commercial

More than 14 years of experience at Telecommunications area and roaming field, deep knowledge of technical, financial, product and marketing issues. -Startup Roaming/LTE Roaming Service (technical, commercial) -LTE: technical support, billing issues, IOT negotiation, business development -Interconnect -IOT Management/VAS -Fraud and Bad Debt -Business Development&Project Management: New services, change requests, special projects; -Channel Rent; -Negotiations on an international level; -Participating in global international GSM events -conduct training for employers (professional area), launch training courses and audio courses

LLC KaR-Tel -planning, initiation, development, introduction and support of the projects expanding a spectrum of a complex of services on the basis of service Roaming for HQ VimpelCom Ltd; -negotiations on roaming traffic wholesale rates and agreement terms. Drawing up discount agreements; -rolling out some roaming functions in VimpelCom Ltd; -establishment of preferred partnership within VimpelCom group of companies; - monitoring international mobile market environment; -carrying out of seminars on training employees of divisions of LLC " KaR-Tel " on "Roaming Course", “The Bases of GSM”; - maintenance of regular receipt, registration, classification and the operative analysis of the information from external partners and granting those to divisions of the Company for updating corresponding databases;

Cooperation with Roaming Partners Negotiate Roaming Agreements and IOT Agreements Tariff optimization New product development Achieve business targets Cooperation with international carriers and suppliers Sustain existing and grow roaming VAS revenues Value Added Services integration Reconciliation with all partners Analyze Bad Debt and Fraud Training courses for professional area (launch and conduct)

Responsible for setup from beginning Interconnect and international Roaming service on business and product and network.

creating&developing&supporting of media product