Track record of scaling companies and consistently growing revenue in multiple industries (AI, RPA, Real Estate, Travel, Media). Adtech/Martech leader made his way into Sales :) I help companies find connections with their audience and build effective channels for selling digital products/services. I build their outbound infrastructure, segment total addressable market, write sales offers and manage inboxes to book calls and grow revenue. Recent projects: Magic Educator - Elite 200 Edtech startups by GSV Copysmith - AI-powered writing tool iPNOTE 7taps Hints Funconstructor Junica Sprintty Linki Ecorn Damoov My toolset: G Suite, Hubspot, Softr, GA, Posthog, Hotjar, Bubble, Figma, Miro, Mailchimp, Phantombuster, Linkedin, Pipedrive, Woodpecker, Apollo, Clay, Sales Navigator, Smartlead, Heyreach

• Built a successful outbound sales engine that brought several enterprise clients ($50k+) within 2 months. • Built an SDR department (3 reps, 1 data analyst) generating more than 50 demo calls and 100 SQLs per month. • Created sales copy and asset-building strategies. • Hired, supervised and coached 3 SDRs on sales strategies to optimize performance. • Monitored sales team performance, analyzed sales data and reported information to CEO. • Built HADI sales cycle - testing 10+ hypotheses per month • Automated outreach with Linkedin and email automation software. Tools: G Suite, Slack, Hubspot, Ulinc, Phantombuster, Zapier, Woodpecker, Ringcentral, Notion, Skrapp, Reply.io, Trello.

• Partnered with Expedia (Hotels.com), Ostrovok.ru and leading coliving providers (Quarters, Outpost, Starcity, Roomrs) • Led company to successful product launch and growth by developing initial product roadmap and go-to-market strategy.

Responsible for sales pipeline in Netherlands • Built successful relationships with publishers (Sanoma, AD.nl, De Telegraaf, Hearst) • Maintained partnership with leading agencies and adtech vendors (Improve Digital, Yieldr, IPG, Publicis). • Developed and implemented pricing structures balancing uPlatform objectives against customer targets. • Consulted with product development teams to enhance products based on customer data. • Represented company and promoted products at conferences and trade association meetings.

Built sales engine that did 40% YoY growth ($1M+; Hearst Global Top-3 in programmatic revenue). • Ad platforms strategy planning and revenue management. • Deployed new ad products (video, native, mobile, rich-media, header bidding). • Built diverse team focused on revenue, data and ad ops. • Compiled product, market and customer data to forecast accurate sales and profit projections. • Partnered with publishers and sales managers on maximizing revenue. • Cultivated and upheld strong professional relationships with 3rd parties (SSPs, Ad Networks, DMPs), negotiated contracts and monitored performance. • Helped incorporate product changes to drive Revenue per Pageview. • Developed metrics and measured success in order to further generate more programmatic revenue. • Resolved conflicts and negotiated mutually beneficial agreements between publishers and sales team.

I bought ads and optimized campaigns for agency clients across a bunch of publishers and ad networks (Google, TrafficJunky, Bidswitch, Yandex). It was the beginning of Real-Time Bidding (RTB) technology that disrupted the media business. OpenRTB is an open protocol to automate trading of digital media. A few developers were able to start a Demand Side Platform for buying ad placements in the open auction. Or sometimes they just "listened" to the market. RTB democratized access to reputable publishers and at the same time initiated a race to the bottom for editorial teams. But I learned that later :)