1. MEDIA Building and implementing brand media strategy according to brand needs & focusing on key product launches and pillars 2. ECOMMERCE Leading SEO optimisation of PDPs on marketplaces Accelerating performance media in collaboration with erratic team and media team Brand zones regular update in collaboration with brand team and eretail team 3. WEBSITE Regular website support Brand activations according to product launch plan and key product pillars 4. CONTENT PROJECT Supervising content project of the division

ECOMMERCE 1. D2C TO KPI yearly/monthly/weekly/day-to-day management through creating and implementing monthly promo plans, paid performance channels management and transactional media campaigns planning, launch and optimization 2. Website support & project management with the help of web development agency D2C P&L monitoring CRM B2C: 1. Implementing brand B2C CRM strategy including CRM acquisition (through media & on-site activities) & retention (through CRM communication: broadcasts & triggers) 2. D2C loyalty program launch & support together with CRM manager B2B: 1. Implementing brand B2B CRM strategy including CRM acquisition (digital conquest through media & on-site activities) & retention (through CRM communication: broadcasts & triggers) MEDIA B2C & B2B: 1. Implementing brand media strategy that is directed to meet brand goals (brand awareness growth among end consumers and PROs, digital conquest, transactional media KPIs improvement) together with brand marketing team 2. IMC campaign launch (leading and/or supporting brand team), monitoring and optimization to meet brand media KPIs 3. Transactional media campaigns % always-on performance campaigns launch, monitoring, and optimization to improve e-commerce KPIs (Revenue, CRR, ROAS) 4. Budget control

Implementation of digital, ecommerce and CRM activities of the brand, set and achieve digital, ecommerce and CRM KPIs Monthly planning, implementation and analysis for all D2C promo activations Email marketing & CRM eMerchandising Product launch support together with brand marketing team

Implementation of digital, ecommerce and CRM activities of the brand, set and achieve digital, ecommerce and CRM KPIs Managing digital media planning process Implementation of product launch activations together with brand marketing team Managing website support

• Participation in the launch of the brand online store; • Adaptation of global CRM-communication of brands for the Russian audience; • Taking part in preparing a CRM report for the brand; • Managing SERM projects for brands; • Support for product launches of brands; • Analysis of the effectiveness of local CRM-communication of brands; • Daily communication with agencies; • Weekly audit of online stores of brands; • Monthly preparation of digital & e-commerce reports (SAP, Google Analytics);

• Работа с ПО IBM Unica; • Тестирование и отправка sms- и email-рассылок; • Коммуникация с клиентами.

• Работа с ПО компании: Galileo, SuperNova, Palomars, iStar и т.д.; • Консультирование клиентов по вопросам работы с ПО компании; • Составление отчетов для клиентов; • Принятие участия в работе над содержанием клиентского раздела сайта компании; • Принятие участия в тренингах и лекциях, проводимых сотрудниками компании.

Оформление презентаций, ведение аккаунтов в социальных сетях (Facebook, Instagram)