Report directly to the Company Vice-president (Netherlands) and have Profit Loss responsibility for the Business Unit. Define, Prove and Execute Specialized Nutrition 1-3 year’s market business strategy with focus on growth and profitability. Re-launch or Launch Friso product portfolio to win in key market segments by demonstrating stable market share growth. TEAM - 700 employees (dedicated and shared with Consumer Dairy) KEY RESULTS - in 2018 turned Friso business from negative growth trend to positive demonstrating market share growth in key segments (Allergy and Gastro) - in 2019 is continued showing positive growth trend on declining market (during 11 months starting from September 2018) by achieving each month all budgeted KPIs - in 2019 first time for the last 3 years Friso business unit became profitable

Set up and properly execute RX/OTC medical promotion with e-detailing in 4 countries to increase company efficiency in customer engagement and enable a better service to be delivered to healthcare professionals (HCPs) and other stakeholders. Ensure market share growth with ambition to become #1 player in all markets in all segments (except Finland) TEAM - 50 (Team of Product manager, Medical Advisor, Business excellence, Medical representatives and managers RX and OTC) KEY RESULTS - Brand Aptamil (Nutrilon) became stable N1 brand in all 3 Countries in all segments (eating market share from HIPP and FRISO). Fact proved by AC Nielsen data. Available as reference. - Brand Aptamil (Nutrilon) became N1brand in HCPs recommendations (preterm babies, allergy, healthy babies) in all cities except Kaunas. Proved by IPSOS data.

Lead a team of Area Sales Managers (NAMs) and Territory Executives (TEs). This includes recruiting, hiring, coaching, developing, assessing performance, delegation, and managing. Achieve product sales targets, market share and financial objectives for the organization. Cross-functional cooperation to build strategic alignment across entirety of Market Access National Accounts and KOLs TEAM - 250 (Team of 8 Area Sales Managers, 30 Regional Sales Managers, 200 medical reps, Business excellence) KEY RESULTS - Nutricia first time ever became N1 in Milk (overpassed Nestle) - Nutrilon became N1 brand in Russia (AC Nielsen) - Nutrilon became the first choice brand of Doctors recommendations Concon) - Leadership in allergy treatment and Preterm segments

Lead a team of Territory Executives (TEs) and Medical reps. This includes recruiting, hiring, coaching, developing, assessing performance, delegation, and managing. Achieve product sales targets, market share and financial objectives for the assigned Area. KOLs managing and developing. Tender and Hospital sales. TEAM - 20 KEY RESULTS - Region first time ever achieved annual Sales Plan and got Bonus - The Sales Team of the Region became TEAM #1 in Russia - Decreased Market share GAP with Nestle to the historical minimum

Lead a team of 11 RX/OTC Medical representatives. This includes recruiting, hiring, coaching, developing, assessing performance, delegation, and managing. Achieve product sales targets and execute the medical cycle strategy. KEY RESULTS - Overachieved annual sales Targets (+11%) - Implemented Sales reporting system dedicated for each Medical Rep - Introduced and launched cross-functional Sales Targets and Kpis for both Medical and Sales Teams - Nutricia became #1 company in market share in Moscow

Collaborate with brand to plan national program and promotional strategies and tactics that deliver against company growth goals and align with brand focus periods, based on budget and need. Deliver promotions, based on and in accordance with, brand-allocated marketing budgets that follow brand standards. Manage and allocate the brand budgets for merchandising, POS, demos and etc. Provide insightful market analysis to marketing teams. TEAM - 30 KEY RESULTS - Established 6 months planning and forecasting system in company business as a result of restructuring trade marketing function from "service" to "planning and strategic" role - Launched the Category Channel Strategy by creating the special selling Tools for the Sales Team with the key Category Drivers (Key Channels, Right Assortment based on Shopper Research, price, promo library box) - Created "promo tools library" based on shopper research and pre- and post promo activity evaluation for sales function - Developed and executed "Malutka in Fairy Tale” National TTL Promo (1st in the BF Category) http://www.malyutka.ru . Sales uplift is 35% in volume and Market share growth by 2 points - Implemented stock and sales out analysis system from "sales in" approach by launching CISlink soft to 88 distributors and electronic Palm Ordering System for 250 sales representatives and merchandisers covered 22000 points of purchase in 1 year period

- Managing The Company’s marketing and financial growth (Billing, Revenue, Profit and Market share) - Leading the organisation to exceed execution standards - Running projects attracting new ideas will have on the market place in the short and the long term. - Managing effectively the cash flow and working capital of the business - Developing and implementing value added products for the Agency and the Clients Key results: • Built the 5 000 000$ business from scratch • Developed and Implemented Short Term and Long Term Strategy shifting the agency from service oriented to consultancy oriented company • Created Value added trade marketing products which gave the Agency competitive advantage and + 10% in marginal contribution and ROI for our Clients: - Sibur (Cordiant brand, tyres) – increased Weighted Distribution by 5 points and increased market share by 2 points - Perno Recard – Category Management Project for Aromatny Mir retail chain • Implemented the Best in Class procedures within the agency as purchasing, forecasting, client service and communication flow

GROUP BRAND MANAGER (2006) Sugar Confectionery: Bon Pari, Nestle, Savinov - Driving Sugar business to sustainable and profitable growth in Russia by 2008 - Creating the Innovation and Renovation pipeline 2007 – 2010 - Adapting the Brands to the Market and Consumer needs - Aligning the Brands and Products on strong consumer and shopper understandings - Getting low cost manufacturing and efficient supply and distribution chain for the Category Key results: • Using ABC Analyses and Market trends restructured the Sugar Portfolio with no losses in sales and profitability • Improved Category P&L by 0,75% on EBITA level due to the right product mix and cost savings • Launched 4 new SKUs. Negotiated and launched Bon Pari 500 gr with shelf - ready case for METRO • Managed the Promotional (Trade and Consumer) Campaign in self-service channel in Russia. Sales grew by 150% vs the same period of last year and 140% vs. previous month. Bon Pari Displays got the golden medal in «OMA Russia Awards 2006» • Prepared the short term and long term strategy 2007-2010 for the Sugar Category in Russia • Improved Market Share in Value by 0,3 points (with no TV advertising support) TRADE MARKETING Manager (2003 – 2006) Nescafe, Nesquik, Maggi, Baby Food, Breakfast Cereals, Nestle Classic, Россия, Nuts, KitKat, Biscuits and Sugar - Managing up to 40 people in head office and in regions. Defining business processes, roles, competencies and responsibilities for the Team - Determining medium / long term objectives for channels by category by setting volume, profit and distribution targets - Facilitating the communication between sales and marketing during the business planning process /ensuring all agreements between marketing and sales are reached - Creating, defending and controlling the total trade spend budget, which is based on the sales strategy (trading terms, sales structure, promo activities, sales staff bonuses and etc…) - Developing POSM solutions, merchandising support, promo activities and sales analysis for new product launches Key results: • Shifted Trade Marketing to the Category – Channel – Customer approach during 1 year • Established the Communication system between Marketing and Sales • Achieved Best in Class execution of Promotional activities in Russia across channels and customers • Set up the 18 months Promo Activity Calendar for the Nestle based on the Sales cycle and Demand Forecast Plan • Implemented as a rule sales pre/post promotional evaluation process with clear financial KPIs (Key Performance Indicators) based on sales in and sell out data

TRADE MARKETING MANAGER Russia (2001 – 2003) - Adopting a total business approach to major customers and ensure that the maximum distribution objectives are achieved in line with the subsidiary goal through distribution, promotion and merchandising of SCJ products in Russia. Make sure that trade spending and sales force focus is consistent with business priorities Key results: • Created and managed the seasonal promotion campaign for Raid, Off, Autan brands. As a result Market Share grew by 3 points • Created and implemented the seasonal Raid Road Shows in Russia for Key Customers and Sales Force REGIONAL SALES MANAGER South and Volga regions (1998 -2001) - Delivering sales and distribution in the south-central regions of Russia - Writing and delivering business plan of the assigned region/customer - Supervising Territory Managers who are based with the Key Accounts - Delivering of numeric distribution targets via Territory Managers Key results: • Achieved plus 117.5% in annual sales in cases incrementally in Volga region to the target set • Penetrated Open Markets in Krasnodar and achieved the best level of numeric distribution • Negotiated with 3 top accounts in the south region not to sell competitive brands in key categories for SC Johnson • Opened and developed new regions (N.Novgorod and Tatarstan) during the crisis 1998, achieving distribution targets in all 75 class-A stores in those regions • Created and implemented the Consignment system for distributors during the crisis 1998

REGIONAL SALES MANAGER (1998) CUSTOMER SERVICE MANAGER (1996 – 1998)