Portfolio and brand Strategy development, Consumer marketing and trade marketing strategy and development, commercial execution, budget management

Marketing Strategy development (incl Portfolio and Price strategies, Communication, Media, Digital, PR strategies), marketing investments optimization, development of NPD pipeline; responsible for brand and trade marketing, management of a complex team of 12 people

Strategy development, portfolio management, Communication development (ATL & BTL), P&L management, Market Analysis & Research, Consumer Analysis new launches, team management

Brand activation development and implementation; strategy development; NPD launch; long and short term volumes forecast; P&L analysis; budget accounting and planning; analysis of market and competition situation.

Development and realization of the brand strategy; monthly brand reporting; competitive environment analysis; pricing strategy elaboration; P&L analysis; consumer research (stimuli, briefing, results interpretation); communication development and production (TVCs, Print, Radio, Digital, POSM); consumer and trade activation; new packaging development; NPD development; budget accounting and planning; long term volumes planning and rolling forecast

Development and realization of the brand strategy of AG chocolate and AG Composition pralines; NPD development (starting from concept till commercialization); development of TV copies, print and OOH advertising and POS materials for the brands, qualitative and quantitative research on the brands, handling of the brand’s budget, monitoring of competition, market analysis of the segment; P&L analysis.

Development of the strategy for AG Composition pralines; marketing analysis; new packaging design development; creative communication development and production; price strategy development; market search and analysis; budget development and coordination; development and implementation of consumer and trade promotions.

Creation, development and implementation of product and commercial initiatives; development of brand key visual and POS materials; qualitative and quantitative research on the brand; analysis of KPIs, competitive environment; developing and implementing of btl activities

Planning, coordinating and implementing brand activities; analyzing brand performance, market trends, competitors activities, media environment; participating in brand strategy development for future growth; coordinating implementation of marketing programs, promotions; design, development, production, distribution of POS materials; keeping track record of budget spending; web-site development.

Development and implementation of promo activities Development of visuals, artworks, POSm and other innovative material Production and distribution of POSm Negotiations with suppliers and advertising agencies Participation in new product development

Creating and implementation of the incentives, promos, activities Branding of fridges, trucks, uniforms Fridges installation and service Organization and budgeting of Sales and Distributor Conferences Design, production and distribution of POS materials Development of business presents and New Year gifts

Consolidation and updating of the statistic information on Trade Marketing projects Day-to-day work with Danone Distribution Centres in regions on Trade Marketing projects

Edition of Danone Sales Letter (internal newspaper) Execution of visa requests Organization of the meetings, conferences, business trips Planning Director working dayBusiness correspondence

Organization of the meetings, conferences, business trips Planning Director working day Business correspondence Execution of visa requests