FoodService, Retail Marketing and trade marketing programs Strategic and tactical management Product portfolio management, optimization, unique selling propositions, and innovation launch Positioning (product and price), Marketing communication (ATL, BTL, Digital, specialized press), festivals, conferences, exhibitions, and master classes; Sales volume promotion programs, and cross-functional project leadership Packaging solutions Significant increase in Brand Knowledge, Image, Attitude, and Consumer Behavior; increase in volumes and TO Partnership marketing and trade marketing programs: Leading distributors in Russia and neighboring countries, restaurant groups, and Big3

Rebranding, Communication, Promo, SMM, Volumes Stimulation Programs, Significant Brand Image, Knowledge and Attitude Improvement as well as Volumes and TO

Communication and Marketing department team of seven persons developed and leaded Web site, professional e-mailing and SMM communication projects that leaded to noticeable results in terms of visibility and gain of new clients managed Advertising campaign witch was welcomed by the customers and resulted to new contracts developed and launched Large campaigns of partnership programs with major players and a significant decrease of contractors’ cost.

International and Russian companies B2C, B2B: NikkoTri Eurasia, Japan Market Analysis; imperative first steps in order to launch first sales. Orders from biggest international groups received. Duni Sweden/ World leading supplier of innovative table-setting concepts and packaging solutions: Assortment analysis and optimisation Pricing analysis and optimisation Sales driving programs development and implementation Sopexa / Marketing Agency for Food, Wine and LifeStyle : French Weeks in Auchan Program (project supported by the Ministry of Agriculture of France) Minuscule (Russia) : Positioning developed in order to meet consumers expectations Optimal way to enter the Market

brands : Business Menu, Business Lunch, Fasto Pasto, Umniy Obed team of 4 persons Scope : - Annual Marketing Planning : Elaboration, Realisation, Control and Results Analysis Key-achievements : CIS countries (08.2012 – 04.2013): Sales Volumes were Increased by 85% in 2012 and by 94% in 2013 (3 months low season) like-to-like. - Determination of consumers' preferences (Kazakhstan, Uzbekistan and Tajikistan ) - Demand Increasing via product line adaptation and new product line creation - Leading trainings for CIS distribution sales' teams Russia (08.2012 – 09.2012; 01.2013 – 04.2013) MkgDir Russia scope of work fulfillment during new employees' searching periods - Annual planning - Development of the key-brand positioning and communication - Increasing of Buying intention via new products and packaging development - Analyzing of the price positioning and adaptation to the market situation - Guiding Sales teams according to the AC Nielsen databases analysis and field monitoring

team of 4 persons Scope : - Annual Marketing Planning : Elaboration, Realisation, Control and Results Analysis of Antalis Russia Marketing Budget and Action Plan - Long Range Plan : Elaboration of Market Strategic Options Key-achievements : - Increase of Marketing Contribution by 28 % while purchase volumes increased by 12% - Reduction of the Costs of the outsourced services by negotiation and tender procedures - Strong development of the Market Share of main brands through development of the distribution channels - Focus and concentration of marketing support / action on long term perspective clients - Setup of a backselling function through Coffee Chat concept approach - Organization of Internal sales competitions - Implementation and communication of the Antalis new corporate positionning - Development of a full and comprehensive set of marketing Material (Catalogues, samples, swatches…) - Increase of visibility via professionnal press; web-sites and professional mailing - Organization of exhibition participation - Organization of state of the art customer events - Stream leader of Customer Segmentation; Green; Sales Academy Champion

team of 6 persons Scope : - Annual Marketing Planning : Responsible for Budget 4.5 millions EUR. Elaboration, Realisation, Impact Analysis. - Long Range Plan : Implementation of Markets Segmentation, Markets Strategic Analysis, Strategic Options Key-achievements : - Elaboration of Brand and Product Positioning: Russian consumers Insights, Control of the Positioning conformity - Leadership in Innovations elaboration and launch, Devaloppement of Demand increasing of existing products - Increasing of Buying intention via new Packaging elaboration - Market Analises via Organisation of Marketing Studies – qualitative, quantitative, Panels RetailAudit - Development of the Brand Awareness and Image via Advertising – TVC, Media Planning, Campaigns efficacy control, Web-site creation - Elaboration and Impact analysis of Promotions – distributors (exhibitions, regional distributors motivation campaigns, Retailers (Auchan, Metro campaigns control), degustations campaigns (more than 40 Russian cities), - Promo campaigns (winners, gadgets to collect, buy and get), co-branding - Management of Brand, Trade and Product Managers Team