Больше информации по резюме будет доступно после регистрации
ЗарегистрироватьсяWas more than two weeks ago
Female, 45 years, born on 6 November 1980
Saint Petersburg, I want to relocate (Other regions, Moscow), prepared for business trips
Fashion director, Product director, Brand manager, Brand representative in fashion
Specializations:
- Chief marketing officer (CMO)
- Marketing and advertising department manager
Employment type: full time, project work/one-time assignment
Work experience 16 years 5 months
April 2018 — July 2020
2 years 4 months
Shopping Live - TV shopping
Retail... Show more
Head of department (Fashion - Apparel)
- Managing Fashion/Apparel Division of the company: work with European brand collections in show-rooms (middle plus and premium segment) + product development of the Privat Label brands.
- Planning and implementing strategic development of the Division in line with the development policy of the Company.
- Managing work of Buyer's team (9 people).
- Making purchasing budget.
- Creating brands and assortment matrix.
- Market and competitors analysis.
- Searching for new suppliers, commercial negotiations.
- Launching new brands.
- Selection of collections and order placement.
- Regular analysis of Division performance,
- Executing KPI plans by brands and by categories.
- Taking part in preparations for on-line TV shows: brand and new collections presentations, product training for TV hosts, fitting sessions on models, evaluating TV hosts' tracts.
June 2016 — December 2017
1 year 7 months
Melon Fashion Group, 600 stores (brands: befree, Zarina, Love Republic)
Head of department (denim and outerwear division, Zarina brand)
Managing development and production of the womenswear (outerwear and denim) Zarina brand, handling Fast Fashion project for all assortment groups (managing team of 4 people)
• strategic planning of the seasonal collections, including Fast Fashion
• trends analysis and customization for the own brand based on brand style and targeted consumer
• selecting and building category’s optimal assortment based on consideration of target consumer needs and product details, distribution, visual merchandising and competitors’ offer
• budgeting for each collection, price policy
• analyzing specific market data (sales turn over, best sellers/slow movers, trends in the country, targeted consumer, stock coverage) considering fashion trends, culture & gender
• collaboration with the merchandising and retail counterparts on weekly analysis of category performance (sell-thru, inventory, in-store presentation) and strategic action proposals for enhancing (pricing, distribution, shop mix, VM presentation)
• competitor analysis and benchmarking (pricing, distribution strategy, sell-thru, assortment)
• buying prototypes for the collection development, managing construction and fitting process
• travelling to Asia and Europe to attend professional fairs, to visit suppliers and to source samples and inspiration for the future collections
May 2015 — June 2016
1 year 2 months
BTK Holding - production factories in Russia
Head of department (product development - outdoor and suits)
• managing product development team of 20 people (product managers, designers, pattern- and dressmakers, analytics and sewing personnel)
• strategic planning for the development of menswear, ladieswear and kidswear for the own chain of stores and also under client’s orders (handling up to 30 projects at one time)
• creating product matrix for the seasonal collections based on sales and competitors analysis
• managing product development from "0" to the bulk production launching at the own garment and fabric factories in Russia
August 2013 — May 2015
1 year 10 months
August Ltd – OODJI brand, 400 stores
Saint Petersburg, www.oodji.com/
Retail... Show more
Product manager (work in Paris)
• team work with the international designers in Paris to create and manage the collection and adapt it to the taste of Russian and CIS countries’ market; buying and selecting samples to build the collection
• selecting and building category’s optimal assortment for Russia/CIS/Eastern Europe based on consideration of target consumer needs and product details, distribution, visual merchandising and competitors’ offer
• analysis of existing collections sales data, creation of new ranges on the basis of local market knowledge and trends
• collaboration with the merchandising and retail counterparts on weekly analysis of category performance (sell-thru, inventory, in-store presentation) and strategic action proposals for enhancing (pricing, distribution, shop mix, VM presentation)
• analyzing specific country/shop market data (sales turn over, best sellers/slow movers, trends in the country, targeted customer, stock coverage) considering fashion trends, culture & gender
• competitor analysis and benchmarking (pricing, distribution strategy, sell-thru, assortment)
• strategic planning for the future collections
November 2009 — August 2013
3 years 10 months
Melon Fashion Group, 600 stores (brands: befree, Zarina, Love Republic)
Saint Petersburg, www.melonfashion.ru/
Retail... Show more
Head of menswear brand (BEFREE MAN)
• launching and managing the menswear line within existing womenswear brand; organization and work process of the new division
• managing the team of designers and buyers to create new collections, product decisions, merchandise and assortment planning and management; анализ мировых модных тенденций, выявление модных актуальных трендов
• budgeting for each collection, price policy; brand development
• fashion trends and market analysis, analysis of competitors
• business negotiations with suppliers, taking part in organizing production process in China, India and Bangladesh
• sales monitoring and close communication with the stores
• handling collection presentations (Powerpoint) and style and trends trainings for retail staff and wholesale clients
• travelling to Asia and Europe to attend professional fairs, to visit suppliers and to source samples and inspiration for future collections
August 2006 — November 2009
3 years 4 months
Melon Fashion Group, 600 stores (brands: befree, Zarina, Love Republic)
Saint Petersburg, www.melonfashion.ru/
Retail... Show more
Purchasing manager for women’s wear (BEFREE brand)
• organizing import purchasing (mass market segment, womenswear):
- suppliers’ market analysis, sourcing for the production facilities
- carrying out tenders, price policy, placing orders
- organizing of production and process controlling
- organizing and controlling shipment operations
• payment control, handling Letter of credits
• documents and information for the customs clearance
• handling claims
June 2004 — July 2006
2 years 2 months
BSI holding
Saint Petersburg
Food Products... Show more
Purchasing manager (import)
organizing import purchasing of the production equipment, packaging and labeling for the brewing companies in Russia
December 2003 — June 2004
7 months
“Rafael” Co., Ltd.
Saint Petersburg
Retail... Show more
Purchasing manager (import)
organizing import purchasing of the furniture in France and Italy; personnel trainings; assistance in opening branch in Moscow, handling and organizing presentation with the press
Skills
Skill proficiency levels
About me
my key competencies are:
- 14 years of work experience in Fast Fashion Apparel industry, including 9 years in managing positions
- strong knowledge of Russian and CIS countries local markets with it's specific regional sales trends
- ability to prioritize projects and can successfully handle multiple deadlines
- strong communication skills and ability to work both in a team and as a manager for designers and buyers
- easily working in multinational team of fashion professionals
- ability to learn quickly new category or assortment, to move easily from working with one type of goods to completely another
- analitical mindset
- responsibility for the quality of my work
- BIG passion for fashion (not only trends, but business of fashion)
I have 12 years of experience in fashion industry from the process of collection creating to the production and following up the collection life in the shops which gave me wide experience of working directly with the Far Eastern region suppliers and at the same time good knowledge of the Russian and CIS countries retail markets. My English is fluent and I’m at the beginner level in Spanish and French, Russian is my native. I’m used to constant overseas traveling and don't mind relocation to other countries. In the future I want to be a part of the international team at the big fashion company and to bring the value to the company’s development with my talents and knowledge.
Secondary special education
2014
Secondary special education
Instituto Marangoni, Paris
Retail, Advanced Retail Experience - Luxury Brands
2002
Secondary special education
Academy of Economics and Law, Russia
World Economy, BA in Economics
Languages
Professional development, courses
2013
Terra Language School
private, Spanish
2012
SRC business school
private, Store Branding
2009
SRC business school
private, Category management
2004
English First Language school
private, Advanced English
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
