Major functions scope: lead CMI team activities, close cooperation with global HQ team, key contact person for internal clients for strategic & operational research studies, deliver studies results to management, day-to-day contact with brand-team. Key strategic projects – was the key CMI person for a number of strategic studies (U&A, CDJ etc.). Deliver regular monitoring updates concerning Russian consumers behavior, changes of consumers patterns in situation of crisis, forecasts of upcoming consumers trends. Key impact in business – based on research data provided actionable insights that influenced both on advertising campaigns & sales effectiveness.

Major functions scope: lead all consumer research & retail audit (Nielsen) projects for all brands in company (Jim Beam, The Macallan, Famous Grouse, Courvoisier, Sauza, etc.). As a leader of consumers insights function provide to internal clients - top-management, global research team, local brand-teams - all necessary consumer research & retail audit data (insights, research data, analytics, forecasting) based on consumer ad-hoc (quant & qual.) studies, consumer tracking, regular AS Nielsen reports. Responsible for strong spirits categories forecast and brands shares forecast that used as a basis in brand-planning process. As a leader of consumer insight function initiated and implemented into regular practice a number of consumer research methodologies that wasn’t used in company earlier (MCA study, pricing, pack tests, advertising tests etc.); enhanced retail audit data analysis & reporting. Play active role in cross-functional projects with sales and trade-marketing departments with the goal to increase effectiveness from different types of activities on market. Responsible for market & consumers insights part on regular business reviews with global management team; take active role in brand-planning process, actively involved in brand-teams day-to-day activities. Direct reporting to marketing director; have one research manager in team.

Major functions scope: as a research group head led full scope of services of consumer research studies from Agency side (both ad-hoc & tracking) for a number of Clients - Jonson & Jonson, Coca-Cola, Samsung. Was a key contact person to Clients from Agency side, coordinated activities of research team from the projects start (briefs discussion) to research results presentations to Clients. Defined methodology for different types of research studies based on Client needs; key activities were focused on tracking studies, TV advertising copies tests, quantitative ad-hoc studies. Led activities of market research group - 5 employees.

August 2011 - December 2012 - Senior Consumer research manager April 2010 - August 2011 - Research manager More than 150 ad-hoc projects completed, led two tracking studies (for adult & kids brands), Nielsen analysis, launched new research tools (sensory, on-line consumer panel). Provided all scope of research information to management & brand-teams, was actively involved in brand-teams strategic planning & day-to-day activities. Major functions scope: led all consumer research projects (qual. & quant ad-hocs, tracking) for health & kids brands in company (Activia, Bio-Balance, Actimel, Actual, Rastishka, Tema). Generated & delivered insights to internal clients (brand-teams & top-management) based on all available consumer & retail audit data, supervised all health & kids research projects, took active role in day-to-day brand-teams activities. Key types of research projects: U&A (usage & attitude studies), concept & product tests, pack tests, advertizing tests, volumetric studies (new products volume sales prediction), promo tests, insights tests, portfolio optimization (based on TURF methodology), sensory studies, shopper studies, consumer & brands image tracking, advertizing tracking, on-line panel. Close coordination with research agencies on all studies of research projects (from brief to research results discussions); Nielsen data analysis on regular basis based on brand-team requests and as a secondary / supported data in consumers research results analysis; strategic & tactical analysis based on all available information to satisfy management and brand-team needs.

04.2008 – 03.2010: Research manager 08.2006 – 03.2008: Junior research manager Major functions scope: administering quantitative and qualitative (ad-hoc and tracking) market research studies for a number of brand-groups in the following categories: ice-tea, energy drinks, sport drinks, kvass, innovations. Delivered research results to brand-teams; further analysis of research results in cooperation with brand-teams with the goal to transform research findings into the brand-teams activities; regular involvement in tactical & strategic brand-teams activities. Took an active role into the new products / innovations development – from new products ideas development to products launch on market (took a market research manager role in the innovation brand-team activities). Close coordination with research agencies on day-to-day basis – from projects initiation to research results discussions. Nielsen data analysis, internal sales monitoring / analysis. Key internal clients: Nestea, Burn, Powerade, Innovation brand-teams.

Major functions scope: led quantitative and qualitative market researches from Agency side; was a key contact person for Clients from Agency side. Conducted full scope of services of consumer research studies: research proposals creation; Clients negotiating; project activities coordination; focus-groups and in-depth interviews administering (moderator); data processing (if necessity); reports developing; research findings presentations to clients. As a representative of Agency presented research results to Clients on regular basis. Took part in Clients meetings with the goal to transform research results into the marketing activities. As research manager in research companies conducted qualitative and quantitative projects for follow Clients: Kimberly Clark, IKEA, HP, Motorola, Research international Korea (researches for Samsung, LG), Universal Media, Retail chains: (7 Kontinent, Kopeika, Kvartal, Aromatny Mir, Detskiy Mir), Bee Line, Hyindai, Makfa and others Had two research analysts in team.

Major functions scope: was a key contact person to Clients from Agency side, was responsible for full range of negotiations with Clients (from briefs to research results discussions) Was responsible for market research department activities – market research projects coordination, control for research managers activities, projects timing control etc. Number of research managers in department - 8. Direct reporting to general manager.

Major functions scope: administering quantitative and qualitative market surveys: toolkits development; administering focus groups and in-depth interviews (moderator); data processing (if necessity); reports developing; reports presentation to Clients.

Major functions scope: media planning for the State Duma election campaign and Governor’s election campaign; PR efforts administering; sociological surveys administering