- Work in the start-up project (the launch of the Dutch underwear brand Hunkemöller to the Russian market) - Development of the concept of brand promotion, development and implementation of assortment and pricing policies - Development, adaptation and coordination of the marketing plan (with the head office and shopping center) - Preparation of stores for opening: coordination and ordering of equipment, provision of stores with POS materials, merchandising, Grand opening - Development and monitoring of compliance with VM standards in stores, adaptation to current stock - Preparation of trainings on product and sales techniques - Development of mock-ups of advertising materials and control of their production (POS, printed, souvenir products, mock-ups in the media, banners) - Market analysis, monitoring of competitors' activity (dynamics, prices, trends, novelties, advertising activity, competitive environment) - Content preparation and maintenance of social networks of the brand - Working with the press - Organization of tenders - Developing a loyalty program - Preparation of presentations

Formation of effective marketing and PR department. Marketing and PR strategy creating, control and performance evaluation.Carrying out of advertisement campaigns (ATL and BTL). Rebranding and repositioning. Budgeting and forecasting. Organization, planning and coordination of brand activities (on-line and off-line) Development and implementation of loyalty programs for customers of the Company. Web-site renovation, online advertising, e-mailings. Product&Sales trainings for managers and call-center, script creation. Working with designers (corporate identity, advertising and POS-materials creation, souvenirs production) Working with the Media, agencies, and coordination of their activities. Control of the company's brand reputation Analysis of the market (competitors, prices, market trends)

Direct Mail. Creating strategy of clients recruiting and retention. Short-term and long-term planning for different channels and brands. Planning and control of the budget of the creative department. Development and control of implementation of print and non-print materials, such as advertising messages in the media, marketing concepts, PR support, recruitment offer Cost efficient CPO level for all channels, email channel targets (deliverability, open rates, click-through rates, conversion and sales). Data base. Customer segmentation, the customer’s life-cycle analyses. Brand book elaboration and implementation Analytics, statistics, and reporting Close partnership with CRM-department. Team work with international colleagues in English ( reports, all project documents preparing, analysis, adaptation proposals for international market) 5 people in subordination: KPIs

Creating strategy of clients recruiting and retention for different channels (press, TV, radio, SEO, SEM, mail, email, sms, call-center) Creation of special offers, promotions, competitions, events for clients Creation of new marketing concepts (mailings), adaptation of existing marketing concepts, creation of advertising in press Cost optimization of mailing’s printing Creation of promotional materials, design and layout control Organization of photo shooting. Interaction with foreign partners in term of catalogues and mailing’s adaptation for Russian market and preparation for printing Participation in the creation and development of online store Contracts with agencies, payment control

Development and implementation of marketing&PR strategies for 4 brands (Etam, Gerard Darel, Weill, Zapa) Carrying out of advertisement campaigns (ATL and BTL) Team work with French colleagues (reports, confirming, analysis) Event management: press-lunches, mass events, opening of new stores Cooperation with media, writing press releases Developing of POSM (catalogues, booklets, leaflets, merch booth, banners) and souvenir products Brand book, merch book implementation. Collection presentation for staff and journalists. Preparation of new stores opening (design project of store, custom equipment, official opening)

Management of the evening TV-show, the development of thematic plans for week/month, content search, writing scripts, work with journalists and TV host. Promotional, advertising, events.

French/Russian interpreter for Russian during Journee Civique

Management of TV-shows. Creation of thematic plans for week/month, content search, writing scripts, work with journalists and TV hosts. Promotional, advertising, events

Shooting, creating stories for TV news and TV shows