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Male, 49 years, born on 1 March 1977
Moscow, willing to relocate, prepared for business trips
General Manager/ CEO
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 22 years 3 months
May 2017 — November 2020
3 years 7 months
Revlon Company (JSC Beautyge RUS)
Moscow, revlon.com
FMCG (non-edible)... Show more
Commercial and Marketing Director of Revlon and Elizabeth Arden brands
Development and leading of the marketing and sales strategies of the brands focused both on financial gain and customer satisfaction
Elaboration and execution of sales plans and constant search of new business opportunities
Benchmarking and competition analysis, constant monitoring of pricing, services and innovative opportunities on the market
Negotiation of distribution contracts and price structures
Managing of distributor: sell-in/sell-out/stock level, control of A&P budget and recommended retail price
Forecasting and orders management (on 12 months sales projection model)
Management and development of dedicated beauty advisors in the key accounts
Full responsibility for P&L including OI, Net Sales and EBITDA
Achievements: Developed and implemented distribution and brands marketing strategy for each channel; launched a collaborative pilot project with a distributor of own corners in malls aimed at decreasing dependency from retailers; negotiated additional brand support with HQ to increase brand awareness and put dedicated BAs in key accounts to renovate trade equipment in key POS and to push activity in SMM and digital; launched Shop-in-Shop for both of the brands in E-comm in Q3 2019, launched activation with influencers for Revlon CC via Wildberries; listing of EA skin care to Golden Apple chain and Rive Gauche internet store.
2017: reduced costs by 35%, OP=>+25% (in total)
2018: sell-out +27%, OP +13% vs LY. Reduced stock at Distributor from 18 to 3 months (in total)
2019: sell-out +35%, sell-in +60%, OP +15% vs LY
2020: YTD September sell-out +15%, YTD September sell-in +10%, OP is in line with budget.
September 2009 — September 2016
7 years 1 month
Moscow, www.lvmh.ru
Retail... Show more
Commercial and Supply Chain director in CIS (excl. Kazakhstan and Russia
Development and execution of commercial and supply chain strategies to increase efficiency and profitability of sales and company OP
Management and development of a team of 13 employees and to ensure efficient work process
Preparation of budgets and forecasts of Commercial and Supply Chain departments, execution of sales plans
Monitoring of market trends allowing to track distribution, merchandising and sales progress
Benchmarking and competition analysis of the market, search of innovative opportunities
Development and implementation of motivation programs for distributors on selected markets in close cooperation with the brands
Reporting of KPI on a monthly basis as well as control of rolling forecast in order to monitor the operational performance of logistics service providers (LSP)
Negotiation of distribution and LSP provider’s contracts to ensure optimal terms
Achievements: During the current crisis reorganized distribution channels by decreasing number of non-efficient and non-relevant POS to the brands image; decreased and optimized sales team. Implemented stock reducing program for key CIS partners from 16 to 9 months in CIS in 2015 after a wave of devaluation of the local currencies. Aligned price structure for several partners to keep clients margin and avoided parallel markets.
Developed and implemented sales target and reporting system. Since beginning of 2016 launched BC’s sales monitoring via Internet.
Implemented Supply Chain Score card with KPI for LSP and significantly improved it in 2012-2015.Organized tender for LSP selection in (2012 and 2016) and improved commercial and finance terms.
2012: sell-out +16%, sell-in +24%, OP +12% ( total region), reduced contract cost with LSP in Ukraine by 7%, Distribution +10%. Ranking: Dior #1, Givenchy and Guerlain in TOP 5
2013: sell-out +22%, sell-in +32%, OP +10%, distribution +17% vs LY (total region). Ranking: Dior #1, Givenchy and Guerlain in TOP 5
2014: sell-out -40%, sell-in +8%, OP 0%, distribution -35% vs LY (due to conflict in Ukraine)
2015: sell-out +15%, sell-in +2%, OP 5% vs LY. Ranking: Dior #1, Givenchy and Guerlain in TOP 5
March 2007 — December 2008
1 year 10 months
Uralsib Capital
Moscow
Financial Sector... Show more
Vice President in domestic equity sales & trading department.
Active sale of services and IB products
Constant development of business and relationship with core clients at decision-making level
Providing high quality service for institutional customers (banks, asset managment companies etc.)
January 2006 — March 2007
1 year 3 months
Moscow, www.loreal.ru
FMCG (non-edible)... Show more
Commercial Director of Matrix
In charge of turnover, sales forecast, budget preparation and P&L control
Development and implementation of brand sales strategy
Development of commercial and credit terms for distributors and key accounts
Market and trends analysis and formation of distribution channel
Negotiations with distributors and key accounts: sales targets, marketing budgets, KPI, stock
Elaboration and implementation of motivation programs for distributors in cooperation with trade marketing
Distributors sales force management and coaching in the fields
Organization and management of sales structure in Russia: reporting, KPI and implementation of a bonus scheme, sale techniques and salon business trainings
October 2004 — January 2006
1 year 4 months
British American Tobacco Company
Moscow
FMCG (non-edible)... Show more
Retail Key Account Manager
Manage strategic International and National retail accounts in accordance with Marketing and organisational goals.
Develop, implement and evaluate account plans including volume, profit, market share, distribution and in-store objectives by brands
January 2002 — October 2004
2 years 10 months
Schwarzkopf & Henkel” Company
Moscow
FMCG (non-edible)... Show more
Key account manager
Ensure the achievement of sales plans, sales forecasting per KA on monthly base, negotiating about contract terms, organizing and following up promo and trade marketing actions and events of retail chains.
September 1999 — January 2002
2 years 5 months
Moscow, pepsico.ru/careers
Food Products... Show more
Sales representative
Working with retail customers, searching for new clients, organization and controlling of promotions and selling cycles
June 1997 — September 1999
2 years 4 months
Tehnosila
Moscow
Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more
Sales assistant/consultant
Consultant in Hi-Fi components Department
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
Leader with a strategic way of thinking, broad experience gained in leading international companies.
My expertise lies in successfully conceptualizing and implementing innovative commercial, marketing and distribution strategies to drive market impact/expansion and business development and include:
• 17+years of sales and marketing management within the companies with more than 1000 employees: retail and distribution in B2C and B2B segments
• 15+years of building and development of motivation sales teams
• 15+ years of launches of new products on the market
• Successful searching of the new sales opportunities and new distribution channels
• Development and implementation of sales reporting and motivation tools for sales teams
• Increasing of efficiency of the core KPI’s: EBITDA, turnover, market share and share of new products
From negotiating contract terms to overseeing daily business operations, my strengths lie in my ability to lead commercial teams in sales performance and accelerating revenue growth.
Additionally, my deep knowledge of market of CIS countries, retailers and distributors as long as strong ability to build and maintain contacts, work experience in a multicultural environment, applying individual approach to every partner and considering peculiarities of their culture and mentality can make a significant contribution to your company.
My proven success in achieving commercial goals and objectives, along with my comprehensive expertise in developing strategic initiatives and programs throughout all levels of the marketing and sales cycle, will contribute immensely to the success.
Key skills: Business development, Negotiations, Sales management, Leadership & People Development, Distribution strategy, Commercial policy development, Business processes optimization, Retail, Marketing and Trade Marketing/ BTL Marketing, Event management, Category management, Budgeting, P&L responsibility
Higher education
2001
Higher education
Психологический, Social Psychology. Teacher of psychology
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
