World Economic Forum, (Weforum.org) Geneve Oct 2021- to June 2022 Marketing and Sales Director New Champions category Chief Marketing Officer Ailet.com Artificial intelligence for FMCG Oct 2020 to July 2021 Pedco AG__ Zurich / Moscow__August 2018 — August 2019 SaaS for Agile Methodology Implementation Marketing & Sales Director Reshaped company strategy, relaunched global communication & increased global sales with top enterprises. Sales + 200% (contract agreed with FORD, BOSCH, AIRBUS) SAFe (Scaled Agility Framework) Leadership certified //// ARTWALLET.IO__Moscow__November 2017__May 2018 SaaS Financial Sector Chief Executive Officer / Chief Marketing Officer Shaped the Idea from scratch, assembled the team and guided the company through the institutional ICO round. Gathered 8 m$ in private round funding. ///// SONM__Moscow__ October 2017 — February 2018 SaaS Distributed Computational platform Chief Marketing Officer Shape the team, define the product strategy and the mission for the next 5 years. Engage in "top to top" negotiations with Global partners. Reshaped company brand equity and consumer mission. Brought corporate discipline in role' scopes and accountability of the marketing team. Led the design of the consumer profile to develop efficient and effective communication message strategy. Boost coin value by 300% (organic growth) thanks to razor-sharp B2C communication ///// Mycelium.com__Moscow, San Francisco__January 2016 — March 2017 Payment ecosystem Chief Marketing Officer/ CEO Streamlined Company projects portfolio, divested products with limited consumer pull. Negotiated and agreed with venture capitals new product roadmap to drive growth for the coming 3 years. Brought Company key product to be rated as BEST Bitcoin wallet in Google/ Apple store. Led company to crowdfund, valuation of 100 m$ (+10 times vs. BCG estimate of 2014).

Lead the expansion to MENA and global market of the AI business.

Lead the marketing and sales department. B2B development of Virtual and Augmented reality solutions coupled with Artificial Intelligence.

Regional P&L ownership for EMEA with focus on Russia. Reporting line to Group CEO, and holder of board seat. Re-Designed brand portfolio, identifying clear marketing and financial role for each product cluster. Led the creation of a new brand communication idea. Defined the strategies and objectives for Digital, On Trade, Off Trade. Strong and Brilliant HORECA strategy implemented Turned around Revenue from 45 IYA to 127IYA in EMEA; Profit +120 %.

Senior Group Brand Manager Regional responsibilities for top EMEA markets: UK, DACH, Russia & Saudi Arabia in B2B and B2C. Brand Design responsibility for EMEA & Global. Designed & led partnership with CIO Olympics. Identified communication idea, Multi-brand strategy & activation plan. Awarded from CMO as best ever Commercial innovation for Professional HORECA. Created the P&G Professional brand worldwide. Defined brand equity pyramid, brand architecture, equity guidelines. Defined strategy to win in ecommerce globally as pure online player. Brand equity implemented globally in record times, Brand equity scan ix 300 vs. previous. Defined new ATL/BTL communication idea, led toolbox creation and optimized brand/country combination to get +8% sales and +10% Profit.