Development and implementation of the Bank’s digital promotion strategy for FIFA World Cup 2018; • Management of digital integrated campaign projects: brief writing, project development, launch, support, visibility channels, processing and evaluation of results; • Interaction with departments, Directors of business lines, top management, marketing and PR managers; • Work with FIFA on contract fulfillment, approval of sponsorship opportunities; • Development of advertising concepts and materials – display advertising, video production, special projects, viral, SMM, work with colleagues from BTL, PR and media. Completed projects: 1. Promo campaign with Lionel Messi (reach: 30m people, 3000 prize tickets, attraction of new customers to the bank) www.fifa.alfabank.ru - Media publications, SMM (50 posts and videos), integration in Yuri Dud's YouTube channel, website creation (1m visitors, 40k registrations). 2. Standalone special projects reaching 6m users: - Case competition with prize draw conducted by me and Yuri Dud (14k participants, reach of 4m people, organic reach: 2nd trend on Twitter during launch day). — https://www.sports.ru/fifa2018/ - “Soccer players’ wages” project: quoted by TV Rain, RBC, and Meduza. https://www.sports.ru/tribuna/blogs/odukhevremeni/1616341.html - Draw of FIFA tours by Visa with Yuri Dud (reach of 5m, 300k shares, 6k transactions). — https://www.sports.ru/dudquiz/ - Final match predictions with Lionel Messi (reach: 1M, 13k+ shares on VK and FB). — https://www.sports.ru/draw2018/ - Finale of “Win a trip to France or Croatia” competition (VK, FB – 8k participants). 3. Situational SMM. Reach of 4m+ users, 1m reactions. - 30 videos for social networks with celebrities (athletes, FIFA ambassadors) - Projects quoted in Telegram, product posts for a loyalty program - Mini competitions (more than 20) and viral activations 4. Partnerships with bloggers (total reach of 2m unique users) - Integration in channels and unique content production for the Bank featuring Khilkevitch, Borodina, Yuri Dud, Samokhina, Lyasan Utiasheva. During the work on these projects, the KPI target of 30k new customers attracted to the Bank has been achieved, with 6k people attracted via digital marketing. Awareness about Alfa-Bank as a FIFA sponsor has increased 3 times.

Creation and development of Zeroom, a chain of live-action quest games (13 quests). • Organization of all b2b and b2c processes, implementation and coordination of the promotion strategy, implementation and writing of business plans, attraction of investors. • Development of the work structure for key employees, recruitment and management of 40 staffers. • Construction, repair, and development of Smart Home-like systems and engineering solutions. • Advertising and promotion of the chain and of each individual quest. Launch of advertising campaigns online, SMM, creation of a complex website with booking and CRM systems and individual landing pages (b2c, b2b). • Preparation of sale of franchises and documents. Formation of LLC as a founder and coordination of work with the government bodies. • Selling of business, brands, and new entertainment formats. Results: Business development in 3 years: from 1 to 13 live-action quests. Full implementation of the project, from establishing an idea to selling a fully operational business. More than 50k people visited the quests during the time of business operation. Business development in accordance with the initial strategy and projected profit. 2 franchises sold, 3 major investors enticed, double the return on investment. Net profit: 2015: RUB 100,000/month; 2016: RUB 300,000/month; 2017: sale of business for price 3 times higher than cost. Net profit per each founder exceeded the initial investment 10 times over.

• Building and maintaining relationships with customers. Management of digital projects: strategy and creativity, creation of websites, SMM, media, special projects, applications for SM, mobile applications. • Managing a team of 3 account managers. Training, writing of teaching materials. • Preparation and holding of presentations and tenders (department of strategy). Financial report. Managed projects: 1. Sochi 2014 for Volkswagen https://www.jami.ru/works/13-volkswagen/ - Development of a digital platform and creative content for Volkswagen Group as a partner of 2014 Winter Olympics in Sochi and a sponsor of sports events. Full control during all stages of implementation. - Communication with the Organizing Committee, the Biathlon Federation, sponsors of the Olympics, and celebrities. - Strategy/creative content/website creation: photography and video shoots (15 videos), 5 games, 1 application. Traffic: 2 million users. - SMM and media promotion: organization and holding of multi-stage competitions with the draw of prize tickets to Sochi, work with the winners. 20k+ participants, reach: 10m AWARDS: Red Apple, Silver Mercury, etc. 2. Philips – creative content development and implementation https://www.jami.ru/works/7-philips_o__neill/ - Headphones: “Don’t listen to others, listen to the music” campaign. Product rebranding, production of packaging, videos, a film, and a website. SMM, Event, PR, and Media activations. – DJ stand: “Remixolution” campaign with Armin van Buuren. Digital: special projects, contests, videos, SMM, media, mobile apps. Integration with PR,BTL,Trade. Work with celebrities. AWARDS: Red Apple, Silver Mercury, etc. 3. Brands: Libresse and Bayer - oversight of website creation and all-Russian promotions.

•CRM, oversight of all projects, analysis of needs and offers. •Working group management (4 accounts). Selection and training of staff. •Implementation of TTL, BTL, ATL, Digital, PR, and viral campaigns. Projects implemented: 1.Yes,of’Corsa – 360”: BTL,ATL, Event, Digital, Mobile, Viral. TV and viral video production (15,000k+ views), website/SMM/PR. http://www.youtube.com/watch?v=tZFY4QQRXlM AWARDS: Cannes Lions, Effie, Piaf,Red Apple, Hummer, Mercury. Best Russian Promo 2012 2. Astra GTC: “This is not love, this is sex" http://www.youtube.com/watch?v=ptWE3lUKTYg– 360”: BTL, ATL, Event, Digital, Media, PR. 4 stages with video production. 3m views, 36k visits per day “Astra, I love you” feature film: screenings in Karo cinemas, 4000 viewers 3.Opel Events: numerous partner PR events (ТV Rain, Let’s Bike it, Moscow City Government, Gorky Park). POSM, branding and Moscow city orienteering quest, 20k participants. Museum Night:5 simultaneous mass PR events, art installations, taxi service, contests, musicians, staff of 180 people, 15k participants.

• Client Service - client follow-up, maintaining communication and good impression of the company Development of project concepts, ideas, and content. • Accounting and Project Ownership - coordination of operations, achievement of necessary results in due time. Control of the working group. Tenders: preparation and participation. Implementation of projects for MTS: 1. “Russian Wave” surfing competition in Egypt: 1,000 participants, 10 days. Integration in a space of 3 sq.km: POS, parties, internet, sales. Preparation period: 5 days 2. BGV Fest (International Winter Extreme Sports Festival) in Yekaterinburg and Magnitogorsk: 20k participants, pavilion installation, coordination of competitions and sales. 3. Feature film and product “Tarif Novogodniy” (‘New Year’ phone plan): organization of work with cinemas, events and holding of press screenings, production of materials, agreements with journalists (200 publications). 4. Promotions in airports: 3 airports in Moscow, 1 in St. Petersburg, hiring of staff, production of materials, arrangements with the administration, secured sales.

Key responsibilities: •Client Service – client follow-up, maintaining communication and good impression of the company Development of project concepts, ideas, and content. • Accounting and Project Ownership - coordination of operations, achievement of necessary results in due time. Control of the working group. Organization of promotions: 1.FritoLay (5 cities, 30 locations) – fall and winter sampling, new taste: Lays Shashlyk 2.BonAqua Viva (Moscow, 16 locations) – sampling in parks, traffic jams, Moscow City 3.VTB 24 “Mobile Bonus” (Moscow, 10 locations) – consulting 4.Infiniti for “Esquire’s Penthouse” project – event, 1,000 people. Tenders won: The Coca Cola, Phillip Morris, Timex.

Drafting of a marketing plan for conference promotion: approval, budget, creative content Media/negotiations with the media/barter contracts, advertising. Results: Marketing management in the following industries: Telecommunications, Oil&Gas, Marketing, PR, Innovations, Media. 20 conferences with 250 people attending, sponsor investment increased by 10% – to USD 1,500,000.