As a Senior Brand Manager of the private label brand Concept for Life I help thousands of pet owners across Europe to choose appropriate scientifically based and tailor made nutrition for their beloved furry family members.

Superpet – is a D2C petfood company that provides natural BARF nutrition for cats & dogs. I provided brand & digital marketing consulting services for one of company’s brand. Key results: • March and Q1’23 record high sales with triple digit sales growth vs previous quarter • Highest quarter number of newly acquired consumers • Formulated brand price positioning vs key competitors; helped to get healthier brand P&L • Identified product portfolio gaps that are covered with new product launches

Hill's - is an American pet food company that produces food for dogs and cats. Part of Colgate-Palmolive company. I worked as a Brand Manager of Hill’s Science Plan brand. Responsibilities: • Independently managed the biggest brand (in terms of sales in volume and value) and brand budget • Led Brand support in digital: initiated paid search and paid social campaigns, executed IMC campaigns with digital OLV placement, managed Brand’s posts in various social media • Lead Brand development in e-com channel • Participated in creation of yearly national promo grids and customized promo grids for key players • Represented Russia in cross-functional meetings with Regional Marketing Team to launch products that correspond to country’s need • Special projects management to find new channels for building Brand awareness and increasing product sales: long-term cooperation with opinion leaders, product recommendation via pet shelters Key results: • Change of negative sales trend for 3 key product categories, each showed 1-5% YoY growth • Launched 2 completely new product lines and 3 product line extensions • Implemented new new cost effective media planning approach • 10 pp e-com sales growth, up to 50% of total Brand sales • Suggested and implemented new Brand promo policy with increased ROI and improved Brand P&L • Transfer of key products to a new production facility which helped to maintain stock availability during supply chain disruptions

Coty – is a global beauty company operating in Professional, Consumer and Luxury segments. Londa Professional is a regional diamond in Coty’s portfolio: the brand holds a strong position in Color, Care and Styling categories on the Russian market. I worked as a Brand Manager of Care & Styling categories. Responsibilities: • Independently manage Care & Styling categories (apx. 45% of all brand value) ensuring product 360˚support: in-store and in-salon activations and promotions, digital and print activations, blogger and PR activations, promos with side partners • Prepared POSM in cooperation with trade marketing team to support field forces (in-store and in-salon materials, for base business and to support new product launches) • Supported brand presence in social networks (communication with SMM agencies, SoMe content management, assistance to Digital Manager with paid search and paid social campaign realization) • Was in charge of event management (brand events, events with Influencers and celebrities, photo-shootings) • Managed relations with advertising, digital and creative agencies and partners Key results: • Launched 3 new product lines, all hit the sales target • Jan’19-Jan’20 Care & Styling sales growth: 107% • Jan’19-Jan’20 Care & Styling e-com sales (one of company’s goal): 701% • Initiated re-launch of declining styling category with high portfolio share

Henkel – is a German international giant operating in consumer goods and adhesive sectors. I worked as an intern in Adhesive division. Responsibilities: • Market and competitive analysis with subsequent strategy recommendation: - Market analysis of label, tape, graphic film markets to calculate company's current market share; - Analysis of competitors' e-commerce tools to assess potential threat to company • Prepared marketing materials for CRM tool, ensured communication with external agencies and company's departments • Considered new sustainability trends coming from both regulatory agencies and competitors to provide direction for company's sustainability policy Key results: • Suggested new structured approach to customer feedback from 3 markets to provide better perspective on company’s strong and weak points • Launched cloud service tool for communication with customers: clarified potential regulatory impediments, coordinated efforts with sales managers and created preliminary tool's design • Examined and proposed measures to increase SEO of department's website • Provided recommendations about launch of new market intelligence tool for department’s needs

With a strong focus on Internet of Things technologies and analytics, AGT International provides advanced IoT solutions in a variety of industries. As a Business Analyst I evaluated market potential for Internet of Things (IoT) based videogame. Key results: • Conducted market research of existing IoT technologies • Elaborated videogames' detailed launch plan • Presented 3 concepts of IoT enabled videogames to Senior Vice President Research

Market and brand analysis and subsequent strategy and marketing plan creation for one of the key products

New product positioning and product launch plan

Philip Morris International is one of the leading global tobacco companies. As an intern of National Key Accounts department I was responsible for consumer activation at one of point of sales. Key results: • Interviewed 14 shop assistants at point of sales to generate consumer insights • Observed 300 product purchases to understand consumer behavior • Suggested 11 proposals for consumer activation, results were presented to top managers of the company in Russia. 1 proposal was implemented during the internship

Ministry of Foreign Affairs – is a state body aimed at leading the foreign relations of Russia. As an intern of External Relations department I: • Ensured interaction with consular authorities of foreign countries in Russia • Was engaged in the preparation of official documents and letters in Russian, English and Spanish languages • Assisted with the organization of events for foreign diplomatic missions

Leningrad Chamber of Commerce and Industry – is a non-state organization which aims to facilitate business activity and promote business interests in Saint-Petersburg and Leningrad Region. As a summer intern I was responsible for: • Called callings and new customer aquisition: established connections with 30 Russian customers for 3 Italian partnering companies • Event management: organized round table (logistic systems of Baltic Region and North-West Russia), assisted in organization of 2 seminars (ISO standard in Russian companies, Legal pecularities of cross-border logistics) • Preparation of weekly reports regarding department's performance • Daily customer support