PropTech project with founders ex-CityDrive, Lite. Core clients B2B, B2C, B2B2C ● Product Strategy & Roadmap Development: Developed and executed the product vision and long-term strategy, aligning it with business goals and market needs. Created a detailed product roadmap, prioritizing features based on customer feedback, market trends, and technical feasibility. ● Established Agile processes within the development team and ensured effective collaboration with key stakeholders. ● Managed a development team consisting of a UX designer, 2 frontend developers, and 4 backend developers. Core tech stack: Node.js, Vue.js, Flutter, PostgreSQL, MongoDB, Redis. ● Facilitated close collaboration between various teams (customer support, call center, development) and worked closely with the founder on product strategy. ● Led the development of an MVP mobile application for property management companies and their clients, enabling seamless interaction between parties. ● Designed and implemented an open API for integration with third-party services (IoT, billing centers, government portals), enabling product scalability. ● Developed a custom FSM system with quality control for executors and integrated AI for analysis, processing, grouping, and categorization of incoming traffic. ● Implemented automation modules for handling debtors, increasing the collection of accounts receivable from 10% to 30% of monthly revenue. ● Launched the first BNPL service in Russia for utility bill payments (Yandex.Split). ● Secured and obtained Skolkovo residency status, including preparing and defending the necessary documentation.

● Managing external international project teams ● Negotiations with partners ● Launching project inside and outside Rewards, Mall, Metaverse ● Conducting research, jbtd, custdev, etc. ● Strategy and budget development for internal products ● Advertising campaigns for new products have been developed and launched ● Internal operation&dev process optimization ● Cross communications with different depts to delivery results ● Not afraid manually work )

● Managing external international non-telco projects (USA, India, Great Britain, Russia) ● Negotiations with partners ● Preparation and signing of contracts with partners and docs&fin control ● Conducting research, jbtd, custdev, etc. ● Strategy development for internal products ● Developing, protection and control of finance and financial models of projects. ● Product launch and metrics control ● Advertising campaigns for products have been developed and launched ● Launched several loyalty projects ● Launched new non-telco projects ● Internal operation&dev process optimization

• development of the idea and concept new gamification projects; • control of the promotion campaign; • control of product metrics. • budget approving and control; • product development control; • signing contracts with partners; • product launch; • success launch main platform for mobile app and integration projects; • control of the promotion campaign; • control of product metrics.

Working as independent cunsultant help me allowed to get out of the comfort zone and expand the experience not only in the creative direction, also in marketing, product development and strategy. ● Developing new business process in marketing dept for clients ● Integrated inhouse creative&production process (FMCG, Telecom). Increase consumer average bill (FMCG) up to 61%. ● Developing process for cost optimization of production processes ● Developed marketing strategy till 2021 with goals and milestones and reco how to reach it ● Developed product campaigns, strategy, definding business models incl. for internal new clients projects (IoT, MVP launch, business planning, LTV, CAC, CRR etc.) Carried out Analytics, research and formed hypotheses with their assessment and confirmation/refutation

Working in new media I had improve my skills&effectiveness in project development in new way. I had successfully organized department of new media from zero to 20+ employees. Revised and optimize business processes between RT and new department. And absolutely it was good experience in new media business. ● Create content&editorial department of new media (20+ employees and freelance team) ● Prepared and wrote the development strategy of the Department, which was implemented in the 2nd half of the year. ● Prepared and launch media projects (humor, politics, personal brands). Some projects are inder NDA, on public projects we reached more then +100к participants. ● Developed and execute ads campaigns and developed relationships with partners, media sites to increase awareness and coverage ● Developed «provocative» ad campaigns for RT (the recruitment of registered as a foreign agent, a seasonal campaign, the inclusion of RT in the list of registered as foreign agents in USA) ● Supervising production process

I was responsible for the expansion of the number of ad&tech new solutions for clients. This experience help me to synchronize my experience as producer, creative director, product owner and help fo establish agency on non-standard and innovation territory. As results we implemented many successful business development projects to clients in new digital environments and increased e-commerce penetration for the FMCG sector. ● Responsible for new ad&tech solutions, trendwatching, pitching startups & defending perspective technology in defferent areas (Events, Trade, BTL, digital). ● Recruiting new suppliers, optimization production process and cost optimization and new tools ● Successfully signed several product solutions for exclusive, the technology of which was successfully used in advertising campaigns of key clients ● Developed marketing strategies for clients taking into account the vector of development in new technologies ● Conducted and organized educational programs ● Developed new business, successfully won tenders of new clients

● Successfully managed a group of creators, won a large number of tenders from small to large key customers (from tactical campaigns to ready-made contracts) ● Implemented and developed educational practices for creators, in order to improve the professional level and quality of creativity ● Identified and formed the goal for creators, have developed motivational models ● Prepared and wrote long-term strategies for key clients of the Agency

● Managed and built the work of the production managers dept ● Introduced the practice of cost-optimization of production costs ● Recruited new contractors, validated their experience ● Developed advertising campaigns for the Agency's clients Supervised production processes

- Developing creative&media campaigns - Presentation and protection of ideas - Briefings and brainstorms, idea generation - Working with vendors - Strategy developing Clients: SunInBev, Mars, Microsoft, CentralPartnerShip, Disney, Philips, Forbes, J&J, Kellogs etc

- Developing creative&media campaigns - Presentation and protection of ideas - Briefings and brainstorms, idea generation - Working with vendors - Strategy developing Clients: SunInBev, Mars, Microsoft, CentralPartnerShip, Disney, Philips, Forbes, J&J, Kellogs etc

- Development of ideas and concepts - Preparation and maintenance of documentation - project/account management - Meetings, negotiations - creative protection - briefing of suppliers Clients: Ehrmann, Kraft Foods, SunInBev, Рольф, Mitsubisi etc.

Ведение и управление проектами студии от и до: • разработка концепций интернет-сайтов и других продуктов студии; • защита концепций перед клиентом; • разработка мультимедийных презентаций, участие в разработке интернет-сайтов и непосредственная личная разработка; • рекламные кампании разработка идей и реализация (вирусный маркетинг); Общая деятельность: • мониторинг рынка дизайна/рекламы; • проведение переговоров, презентаций; • подготовка и согласование технических заданий (ТЗ); • заключение договоров, координирование первичной документации; • контроль и согласование коммерческих предложений с клиентами; • контроль и составление финансовой и отчетной документации; • ведение клиентской базы; • поиск новых клиентов; • устранение последствий форс-мажорных обстоятельств; • контроль качества и сроков исполнения утвержденных проектов. Профессиональный навыки: • Работа с ПО: Adobe Flash, Adobe Photoshop, Adobe Illustrator, Adobe inDesign.

• Поддержка действующего интернет-сайта • проведение фотосессий новых товаров • обработка иллюстраций/фотографий • составление плана и разработка рекомендаций по развитию компании в интернете