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Female, 40 years, born on 17 August 1985

Saint Petersburg, willing to relocate (Moscow, Moscow Oblast, New Zealand, Petropavlovsk-Kamchatsky, Sweden, Yuzhno-Sakhalinsk), prepared for business trips

Head of Marketing

Specializations:
  • Marketing and advertising department manager

Employment type: full time, part time, project work/one-time assignment

Work experience 11 years

June 2015January 2016
8 months
HOVERNETIC CJSC

Saint Petersburg, www.hovernetic.com

Heavy Engineering... Show more

Head of marketing
Marketing activities: Carrying out internal and external market research: - Competitive analysis of products, including foreign markets, - Competitors study, including price monitoring, - Development of the marketing policy. Advertising activities: - Creating of advertising texts, leaflets, brochures, presentations and other advertising media: their semantic content, as well as text and graphic design, - Coordination of all corporate departments team work in product and presentations development, - Providing sales staff with all necessary information and presentation materials about the company, technology, solutions, - Presentation activities (coordination of budget, selection and control of the contractors) - Web-sites: creation and promotion (SEO, PPC) - Lead generation. Sales support: - Identification of the most promising segments of the market for sales, - Finding companies in this market segment, - Determination of the company decision makers to acquire equipment, - Development of scenarios of phone calls, - Coordination of the call-center. Foreign economic activity: -.Finding foreign partners to export operations, - Correspondence and negotiations.
March 2015May 2015
3 months

Saint Petersburg, www.eltech-spb.ru/

Electronics, Tool Engineering, Household Appliances, Computers and Office Equipment... Show more

Head of marketing & PR
Management: - Establishment of Marketing and PR department from scratch. - Development of marketing and PR plan. - Marketing operations management/ - Participation in business processes optimization and regulation of commercial department. Marketing: - Participation in marketing strategy development; - Market research, analysis of product development trends (engineering); - Analysis and recommendations on the products; - Work with product managers on the promotion of standardized products in terms of drawing up a list of potential customers, competitors, drawing together with the product managers of competitive offerings, products promotion plan development, development of presentation - marketing materials for the product. PR: - Organization of exhibitions - preparation and implementation of the action plan, budgeting, selection of contractors on a competitive basis; - Analysis of the company's sites and recommendations on SEO. New positioning concept development.
August 2014March 2015
8 months
New Technology LLC

Saint Petersburg, ntt-nt.com

IT, System Integration, Internet... Show more

Marketing and advertising advisor
Marketing research Creating presentations
March 2014August 2014
6 months
AVRO LLC

Saint Petersburg, www.avroholding.com

Oil and Gas... Show more

Executive director
- Management of the company's operations; - Organization of work and the effective interaction of production units and divisions; - Organization of interaction with public authorities; - Promoton and protection of the corporate interests in the government.
February 2013August 2014
1 year 7 months
Lezno Oil Refinery LLC (Investment project "Construction of oil refinery plant")

Saint Petersburg, www.lezno.ru

Construction, Real Estate, Architecture... Show more

Head of Marketing
Participation in development of the investment project: - Industry analysis; - Preparation of analytical and strategic reports; - Preparation of presentations for investment committees; - Participation in the organization of fund-raising; - Development of investment memorandums, participation in business plan formation; - Negotiations with investors and counterparties; - Organization of operational management of the project; - Selection of contractors and interaction with contractor's specialists; - Coordination and control of interaction between participants of the project; - Organization of project paperwork; - Preparation of budget and its updating; - Development of project schedule and its updating; - Preparation of reports on the project development.
August 2011July 2013
2 years
Dominanta Energy JSC

Saint Petersburg, www.domenergy.ru

Construction, Real Estate, Architecture... Show more

Head of marketing department
Creationfrom from scratch and management of marketing department: planning, task allocation and execution control (2 subordinated marketing manager). Strategic Planning: - Developing strategy: the formation and implementation of proposals for the development of ongoing projects, - Developing marketing strategy of new projects, search and study of ideas, - Developing marketing strategies of trade channels. Achievements: development of the Corporate Strategy during the merger with INTER RAO UES, JSC in short, medium and long term. Internal and external research: - Project management to collect, analyze marketing data and develop practical recommendations for efficient strategic planning, - Conducting a detailed analysis of the factors influencing the demand and supply of distributed generation construction in Russian Federation; - Assessment of the capacity of different industries and regions, the search for promising markets, - Organizing and conducting customer research and end-user products, - Gathering and organizing data on consumers preferences, offering key features products for different consumer groups, - Analysis of the competitive environment, proposals for the formation of the product range, - Market research of products, including new types of technology and equipment, - Development of assortment policy in line with the objectives of the company, - Sourcing and marketing of new products. Achievements: development of the annual marketing plan of the company in respect of services and markets. Participation in sales process organization: - Maintenance of sales databases, - Segmentation and analysis of the customer base, - Work with ongoing projects, - Economic calculations activities. Promotional activities: - Organization of advertising texts, booklets, presentations and other advertising media development: their semantic content, as well as text and graphic design, - Organization of coordinated work of all involved in the creation of presentations process corporate departments, - Providing sales staff with all the necessary information and presentation materials about the company and technical solutions. Presentations and reports for management.
September 2008April 2011
2 years 8 months
President-Neva Power center LLC

Saint Petersburg, www.powercity.ru

Heavy Engineering... Show more

Head of marketing department
Marketing management (in submission 4 marketing managers): Carrying out of internal and external researches: - market researches by products and by industry, including new types of the equipment and search of suppliers, - competitors researches, including price monitoring, - development of holding marketing strategy. Tender activity: - search of competitions of the private and state companies, - negotiations with customers, - preparation of bid proposals. Preparation of client bases: - definition of the most perspective market segments for sale of the certain equipment type, - search of the companies in the given market segment, - definition of persons who are taking decisions on purchase of the equipment. Advertising department management (in submission 1 advertising manager): - organization of exhibitions (coordination of budgets, choice and control of contractors), - promotion of the corporate sites (SEO), - development and order of promotional materials and souvenir production. Management of department on advertising sale in "Academy of Energy" magazine (in submission 3 sales managers): development of sales plan, personnel trainings, etc.
November 2007September 2008
11 months
President-Neva Power center LLC

Saint Petersburg, www.powercity.ru

Heavy Engineering... Show more

Marketing manager
Market research, CRM.
March 2005December 2007
2 years 10 months
Bonnier Business Press CJSC

Saint Petersburg, www.dp.ru

Media, Marketing, Advertising, PR, Design, Production... Show more

Delovoj Peterburg Newspaper Correspondent
Search of curious themes for sections of the Delovoj Peterburg newspaper on small and medium business and financial section, writing of clauses.
January 2007June 2007
6 months
Consulting

Saint Petersburg

Business Services... Show more

Adviser
Development business-plans on custom orders of investors. Carrying out of external and internal company environment analysis, SWOT, PEST – analyses, 5 forces analysis, conclusion of corporate strategy, accounting of project economic efficiency, etc.
November 2004July 2006
1 year 9 months
Oxford Research International

Russia, www.oxfordresearch.com/

Business Services... Show more

Interviewer; Auditor of regional units
November 2004 - September 2005 - Interviewer Conduction of quantitative and qualitative interviews. October 2005 - July 2006 - Auditor of regional units Coordination of regional partners work . Check of observance of conditions of the researches spent under the sub-contract. Writing reports on the research progress for customers.

Driving experience

Own car

Driver's license category B

About me

Planning activities, ability to work in a team and independently, ability to clearly set the task, monitor its implementation and achieve planned results, ability to create and maintain a creative atmosphere in the department, effectively interact with adjacent units, ability to analyze large amounts of data, creativity, presentation skills, focus on results. COMPUTER SKILLS MS Office (Word, Excel, Power Point, Access, Project), VBA; HTML, Flash, DreamWeaver; Joomla, Adobe (Photoshop, Illustrator, InDesign), etc.

Higher education (bachelor)

2006
Higher education (bachelor)
International Management Institute, Saint Petersburg (IMISP)
Business Administration Faculty, Bachelor of Business Administration

Languages

Russian — Native

English — C2 — Proficiency

German — A1 — Basic

Swedish — A1 — Basic

Professional development, courses

2012
Workshop: Management of the state and municipal orders: purchases for the state (municipal) needs (94 FZ and FCC), as well as certain types of legal entities (223-FZ)
Classic Business Academy
2004
Currency dealing
International Banking Institute, Expert
2004
Web-units Development
St. Petersburg State Polytechnical University, Expert
2004
Vector Graphics and Internet Animation (based on Macromedia Flash)
St. Petersburg State Polytechnical University, Expert

Tests, examinations

2005
Business English Certificate
IMISP
2002
Sprachdiplom
Goethe Institut

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter