• Led the main performance marketing channels including Display, Paid Social, App Install, Affiliate, and PPC. • Working cross-functionally with Operations and the rest of the Marketing team on user segmentation, attribution, etc. • Responsible for defining the Display & App Marketing strategy, building out an investment plan, forecasting the channel targets, and delivering new customers growth within ROI guidelines. • Work closely with the Product and Technical teams to define the requirements, product features, and enhancements for both Display and App marketing. • Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion, and trends for marketing, working with Python, Metabase and SQL. • Working closely with the Data Science team, conducting Cohort and SWOT analysis.

• Focused on Yandex Drive communications on established and emerging digital channels; harnessing and integrating owned media such as corporate and product websites, forums, and CRM databases with emerging social platforms. Evolving digital advertising, including paid social strategy, mobile and programmatic, and developing paid and earned YouTube/ influencer programs. • Worked extensively with imaginative agencies, excellent innovators at our YDrive organization and with colleagues in other territories to deliver integrated campaigns and establish benchmarks and best practices. • 25% increase in revenue by optimizing advertising campaigns for banking products (Facebook, Google, Twitter, WhatsApp, Yandex, MyTarget, own RTB system, Vk) • Participated in technical processes with teams of data processing engineers to improve systems and processes for managing the YDrive application, such as Tensorflow, XGBoost, Pytorch, LSTM

• Enhanced profitability through highly effective budgetary and cost control, marketing channel and customer base optimization, and new business development initiatives. • Led a multi-discipline team consisting of expertise in digital marketing, insights, CRM, content, design, and digital merchandising, in pursuit of industry excellence. • Execution of Paid Search and Social campaigns from placing to a final report (Google, Facebook, Instagram, YouTube, TradeMe and Builderscrack).

• Increased sales by 49% year-over-year through optimization of key digital programs. • Launched cross-sell program, which drove 10% incremental new sales year-over-year. • Developed and executed against promotional strategy, increasing Average Order Value by 42% year-over-year. • Grew recurring subscription revenue 64% year-over-year, leveraging value proposition, site merchandising, and life cycle messaging. • Led consumer-friendly, lifestyle/life event messaging vs. financial to drive conversion, product adoption, and loyalty. • Increased conversion rate 130 base YOY through testing of site design, price points, product experience, and marketing program optimization. • Developed and executed against site enhancement roadmap that created an enhanced customer experience.

• Proactively explored and pursued new revenue streams through global partnerships growth and optimization. • Maintained healthy business operations by effectively managing a $1.8m business growth budget. • Secured a yearly saving of + $480.000 in affiliate network tracking fees through the design and development of ASOS’s first in-house influencer/blogger platform. • B2b with Wildberries.ru and Lamoda.ru Russia. • Establish digital marketing campaign performance monitoring and reporting for company and clients and also increase followers on Instagram and Telegram in Russia and WeChat in China • Using marketing automation tools (Customer.io)

Identified optimum methods of raising brand awareness, creating demand, and leading sales conversion through tactful utilization of various digital technologies. Oversaw the development of digital strategies and transformation brought through Omni-channel approach. • Create https://lanzarus.ru/ website for new marketing strategies and new page in instagram @lanzarus. • Collaborated with client’s pre-strategy phase to gain insight into client/company objectives to effectively. • Social Media Marketing: managing social media account (Instagram) and providing ongoing customer and performance insights to our marketing team. • Email Marketing: collecting customer email list and used customer analytics and research to segment the list for personalized marketing campaigns (MailChimp, MailWizz). • Brand Marketing: creating brand guidelines for visual displays throughout the Moscow Lanza store, and working with the onsite Sales Assistants to ensure correct execution

• Deployed digital marketing frameworks and guidelines from the ground up. • Get the team together (16 people), which provided a full scope of digital marketing services • Managed existing streams (websites, SMM) and set up and developed new ones (digital ad campaigns, web analytics, data-integrated projects, content, etc.) • Deployed digital ads stream allowed to launch and manage more than 130 campaigns (80% digital-only) within 1 year. It affected significantly both awareness & brand health and business metrics (transactions volume and value) • A successful case example is 360 strategies and their further implementation in mid-2010. The digital-only launch resulted in basic awareness built, meaningful brand attributes and insights are highlighted • Annual deals management, negotiations, and tracking allowed to save and reinvest significant budget