Больше информации по резюме будет доступно после регистрации

Зарегистрироваться

Female, 34 years, born on 31 October 1991

Saint Petersburg, metro station Primorskaya, willing to relocate (Other regions, Moscow), prepared for business trips

PR Manager / Content Producer

Specializations:
  • PR manager
  • Marketing manager, internet marketer

Employment type: part time, project work/one-time assignment, work placement

Work experience 17 years

November 2015currently
10 years 7 months

Saint Petersburg, www.semrush.com

IT, System Integration, Internet... Show more

Content producer
Create short- and long-form content for a product, including interactive graphs, posts, emails, social content, etc., to drive traffic, generate leads, or achieve other business objectives. Create and package this content for special projects based on trends (e.g. using infographics, presentations, etc.); Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar, and help distinguish SEMrush’s content from its competitors. Responsible for quality assurance of all content personally created – adhering to style guide, optimization and community best practices; Collaborate with other team members, designers, product owners, sales, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience; participate in brainstorms and idea generation exercises. Create detailed and comprehensive content specs for other content producers such as copywriters and designers; Manage multiple writing projects from multiple project owners simultaneously. Some of the works from my portfolio: One of my webinars: - https://www.youtube.com/watch?v=KGKOlBkB8D0 Blog posts: - https://www.linkedin.com/pulse/must-love-email-why-bother-marketing-strategy-olga-kudanova?trk=prof-post - https://www.linkedin.com/pulse/features-tell-stories-sell-powerful-authority-email-test-kudanova?trk=prof-post - https://www.linkedin.com/pulse/youre-reading-youve-got-mail-olga-kudanova?trk=mp-reader-card - https://www.linkedin.com/pulse/deep-learning-upcoming-gmail-feature-answer-your-emails-olga-kudanova?trk=mp-reader-card News releases + Tech writing: -https://www.semrush.com/news/12-million-keywords-uk/ - https://www.semrush.com/news/domain-exclusion/ - https://www.semrush.com/news/brand-new-us-uk-databases-video-advertising/ - https://www.semrush.com/features/seo-ideas/
June 2016August 2016
3 months

Saint Petersburg, www.semrush.com

IT, System Integration, Internet... Show more

PR Manager (United Kingdom)
Promote SEMrush brand and ensure that brand message is effectively conveyed to industry experts by establishing and maintaining a network of existing database. Obtain new contacts and get media coverage for various SEMrush updates and activities to increase UK’s market awareness. Coordinate and collaborates with other SEMrush teams such as product managers, web developers to ensure each team is up-to-date on current online marketing activities. Write and develop materials (e.g. press releases, articles, blog posts, emails). Implement content plans and ensure that projects are moving forward on schedule. Doing data research as needed to support this role. Participate in development of ideas aimed at boosting SEMrush’s positive exposure in both online and traditional media. Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow. Build, optimize, and scale effective PR campaigns for a diverse range of occasions. Identify and test new and innovative growth opportunities to deliver within the UK region. Stay abreast of industry trends and best practices in the marketing industry by performing research and monitoring.
February 2015November 2015
10 months

Saint Petersburg, www.semrush.com

IT, System Integration, Internet... Show more

Digital marketing strategist
Own end-to-end production of SEMrush promotional and transactional email campaigns; Copywriting and content creation; Validate functionality and appearance across browsers and platforms; Influence marketing strategy and develop new email ideas; Utilize member behavior and data to target email lists; Analyze results of promotional campaigns to propose tests and ideas for improvement; Evaluate and communicate test results and make recommendations for further enhancements; Understand and continually evaluate website analytics and customer data/behavior to recommend future opportunities for messaging efforts; Maintain relationships and work with partners to oversee localization of assets needed to support campaigns; Work closely with copy writers and designers to execute programs. Ensure accuracy, quality, and brand consistency in communications.
June 2014November 2014
6 months
Lafos Sport LLC, USA

www.lafossport.com

FMCG (non-edible)... Show more

Marketing and advertising manager
-Rebranding - Market research -Social media marketing -Email marketing -Database update -Graphic design (marketing materials - Photoshop/Adobe) -Blogging -Web site design (wordpress) -Customer relations support
June 2014October 2014
5 months
American Heritage Development, USA

www.americanheritagedevelopment.com

Construction, Real Estate, Architecture... Show more

Marketing and advertising manager (freelance)
-Rebranding: logo, website redesign through wordpress -Social media marketing: News updates through Facebook, LinkednIn, Twitter - Market research; -Email marketing: CRM management -Database update: New clients search -Graphic design: Marketing materials designed in Photoshop/Adobe -Google Adwords/Google analytics -Blogging
January 2014June 2014
6 months
Points of Light Institute

USA, www.pointsoflight.org

Marketing Intern
* Assisting with contact and list-serve maintenance ; * Conducting presentations; * Market research and analytics; * Developing and maintaining relationships with key media contacts * Pitching key media contacts on new stories and updates from the program * Writing/editing blog posts and press releases ; * Working with our social media team to curate share-worthy tweets and posts ; * Proofreading ; * Google adwords, Google analytics * Developing resources for internal and external communications * Assisting with the promotion of Civic Accelerator events, campaigns, and special projects
August 2013October 2013
3 months
iGuzzini

Finland, www.iguzzini.fi

Marketing Communications Specialist
Conduction of presentations for potential clients -Product distribution -Clients' database follow-up -Project presentation during conferences and meetings -Events planning
January 2013May 2013
5 months
IREX

Moscow, www.irex.com

Communication Specialist
-Organization of conferences and meetings for professors and researchers - coordination of educational exhibitions -Opinion polls -Web site and press monitoring -Writing press releases ; -Arranging meetings and conferences ; -Compiling reports Publications Communication support for international exchange programs in the field of education and science
January 2013April 2013
4 months
Holiday Club Resorts Oy

Finland, www.holidayclubresorts.com

Sales manager
Conduct presentations for in-house and potential clients -Clients' database follow-ups -Arrange meetings ; -Carry out research -Compile reports
June 2012September 2012
4 months
Nike

USA, www.nike.com

Sales Representative
Planned and organized business strategies to achieve desired aims and goals ; - Monitored market conditions and local rival pricing ; - Identified customer needs and wants, and reacted aptly
September 2008May 2012
3 years 9 months
Saint Petersburg State Electrotechnical University

Saint Petersburg, www.eltech.ru

Project Coordinator
International guests' relations: -Research for potential guests for the conference; -Sending requests and invitations ; -Coordination in official document preparation, visa support; -Accommodation arrangement for guests and participants; -Guiding guests around the city; -Interpreting during conferences.
January 2011May 2011
5 months
Youth Information Centre

www.youthcentre.ru

Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more

Public relations intern
Assisted the Director of Volunteer Centre in the development of a campaign to target young people age 16-27 and highligh their contributions to the community. • Contacted sponsors and managing guest lists and budgets for major events. • Researched, planned, implemented and evaluated strategic communications and public relations plans for the Center. • Composed and disseminated media releases, event releases and media alerts. • Designed event invitations, posters and print items for public distribution. • Developed and maintained relationships with new media outlets. -Organizing seminars trainings and youth exchanges for young people -Assisting to youth workers in their professional development -Developing new youth work initiatives. -Producing and distribution information materials and manuals on youth work -Integrating into the practice of Russian youth work methods and principles of non-formal education, open youth work and youth information work.
May 2010September 2010
5 months
Banana Republic, USA

www.bananarepublic.com

Sales associate
-Customer service -Merchandising -Replenishment -Sales activity

Skills

Skill proficiency levels
Strategic Communication
PR
SMM
SEO
Interpersonal skills
Basic html
Preparing Presentations
Preparing Board Meetings
Adobe Illustrator
Sales Management
salesforce
Google AdWords
Google Analytics
CMS Wordpress
Research
Writing Skills
Market Research
E-Mail Marketing
PR Content
Journalism
Public Speaking
Social Media Marketing
Teamplayer
CSS

About me

During the beginning of my career I supervised an International project (which involved everything from reaching out to professors and various educational institutions around the globe, to making sure they applied for a right type of visa), took care of all arrangements necessary for the guests, interpreted during conferences and did presentations myself. I also enjoyed working on my own research projects under the guidance of university professors. At the moment, I enjoy creating marketing content and doing the best to keep tabs on the digital marketing world. I graduated from St. Petersburg State Electrotechnical University, Russia with a degree in Public relations and a certificate from Towson University, Maryland. Have 6 years of international (USA, Russia, Europe) professional experience in PR, Marketing and Communication. Currently located in St. Petersburg, Russia. Living in another country is the best teacher that a life can give, that is what I strongly believe in. I traveled around the US and Europe. Travelling is a part of my life and I would never exclude the opportunity of meeting new people. That is why I am sure I will find myself confident anywhere in the world. Specialties Analytics: Google adwords, Google Analytics Graphic design: Adobe Photoshop, Adobe Illustrator Social media (Facebook, Twitter, LinkedIn) Marketing platforms: Salesforce, Silverpop, ActOn, Litmus, Constant contact, Infusionsoft, Hootsuite, Realeflow, Madmimi Web site edit/create skills: WordPress

Portfolio

Higher education (master)

2013
Higher education (master)
St. Petersburg State Electrotechnical University
Humanitarian Sciences, Public Relations
2013
Higher education (master)
Towson University
Humanitarian Sciences, Public Relations and communication
2008
Higher education (master)
English Gymnasium #11
Languages, English Language

Languages

Russian — Native

English — C2 — Proficiency

German — A1 — Basic

Spanish — A1 — Basic

Professional development, courses

2013
Classes accreditation
Towson University, Communication

Tests, examinations

2015
Google Partner's Certification
Google, AdWords

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter