Create short- and long-form content for a product, including interactive graphs, posts, emails, social content, etc., to drive traffic, generate leads, or achieve other business objectives. Create and package this content for special projects based on trends (e.g. using infographics, presentations, etc.); Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar, and help distinguish SEMrush’s content from its competitors. Responsible for quality assurance of all content personally created – adhering to style guide, optimization and community best practices; Collaborate with other team members, designers, product owners, sales, and external influencers to produce relevant content that meets the needs of both key stakeholders and our audience; participate in brainstorms and idea generation exercises. Create detailed and comprehensive content specs for other content producers such as copywriters and designers; Manage multiple writing projects from multiple project owners simultaneously. Some of the works from my portfolio: One of my webinars: - https://www.youtube.com/watch?v=KGKOlBkB8D0 Blog posts: - https://www.linkedin.com/pulse/must-love-email-why-bother-marketing-strategy-olga-kudanova?trk=prof-post - https://www.linkedin.com/pulse/features-tell-stories-sell-powerful-authority-email-test-kudanova?trk=prof-post - https://www.linkedin.com/pulse/youre-reading-youve-got-mail-olga-kudanova?trk=mp-reader-card - https://www.linkedin.com/pulse/deep-learning-upcoming-gmail-feature-answer-your-emails-olga-kudanova?trk=mp-reader-card News releases + Tech writing: -https://www.semrush.com/news/12-million-keywords-uk/ - https://www.semrush.com/news/domain-exclusion/ - https://www.semrush.com/news/brand-new-us-uk-databases-video-advertising/ - https://www.semrush.com/features/seo-ideas/

Promote SEMrush brand and ensure that brand message is effectively conveyed to industry experts by establishing and maintaining a network of existing database. Obtain new contacts and get media coverage for various SEMrush updates and activities to increase UK’s market awareness. Coordinate and collaborates with other SEMrush teams such as product managers, web developers to ensure each team is up-to-date on current online marketing activities. Write and develop materials (e.g. press releases, articles, blog posts, emails). Implement content plans and ensure that projects are moving forward on schedule. Doing data research as needed to support this role. Participate in development of ideas aimed at boosting SEMrush’s positive exposure in both online and traditional media. Manage performance metrics and budget tracking while ensuring learnings are shared and integrated into team’s workflow. Build, optimize, and scale effective PR campaigns for a diverse range of occasions. Identify and test new and innovative growth opportunities to deliver within the UK region. Stay abreast of industry trends and best practices in the marketing industry by performing research and monitoring.

Own end-to-end production of SEMrush promotional and transactional email campaigns; Copywriting and content creation; Validate functionality and appearance across browsers and platforms; Influence marketing strategy and develop new email ideas; Utilize member behavior and data to target email lists; Analyze results of promotional campaigns to propose tests and ideas for improvement; Evaluate and communicate test results and make recommendations for further enhancements; Understand and continually evaluate website analytics and customer data/behavior to recommend future opportunities for messaging efforts; Maintain relationships and work with partners to oversee localization of assets needed to support campaigns; Work closely with copy writers and designers to execute programs. Ensure accuracy, quality, and brand consistency in communications.

-Rebranding - Market research -Social media marketing -Email marketing -Database update -Graphic design (marketing materials - Photoshop/Adobe) -Blogging -Web site design (wordpress) -Customer relations support

-Rebranding: logo, website redesign through wordpress -Social media marketing: News updates through Facebook, LinkednIn, Twitter - Market research; -Email marketing: CRM management -Database update: New clients search -Graphic design: Marketing materials designed in Photoshop/Adobe -Google Adwords/Google analytics -Blogging

* Assisting with contact and list-serve maintenance ; * Conducting presentations; * Market research and analytics; * Developing and maintaining relationships with key media contacts * Pitching key media contacts on new stories and updates from the program * Writing/editing blog posts and press releases ; * Working with our social media team to curate share-worthy tweets and posts ; * Proofreading ; * Google adwords, Google analytics * Developing resources for internal and external communications * Assisting with the promotion of Civic Accelerator events, campaigns, and special projects

Conduction of presentations for potential clients -Product distribution -Clients' database follow-up -Project presentation during conferences and meetings -Events planning

-Organization of conferences and meetings for professors and researchers - coordination of educational exhibitions -Opinion polls -Web site and press monitoring -Writing press releases ; -Arranging meetings and conferences ; -Compiling reports Publications Communication support for international exchange programs in the field of education and science

Conduct presentations for in-house and potential clients -Clients' database follow-ups -Arrange meetings ; -Carry out research -Compile reports

Planned and organized business strategies to achieve desired aims and goals ; - Monitored market conditions and local rival pricing ; - Identified customer needs and wants, and reacted aptly

International guests' relations: -Research for potential guests for the conference; -Sending requests and invitations ; -Coordination in official document preparation, visa support; -Accommodation arrangement for guests and participants; -Guiding guests around the city; -Interpreting during conferences.

Assisted the Director of Volunteer Centre in the development of a campaign to target young people age 16-27 and highligh their contributions to the community. • Contacted sponsors and managing guest lists and budgets for major events. • Researched, planned, implemented and evaluated strategic communications and public relations plans for the Center. • Composed and disseminated media releases, event releases and media alerts. • Designed event invitations, posters and print items for public distribution. • Developed and maintained relationships with new media outlets. -Organizing seminars trainings and youth exchanges for young people -Assisting to youth workers in their professional development -Developing new youth work initiatives. -Producing and distribution information materials and manuals on youth work -Integrating into the practice of Russian youth work methods and principles of non-formal education, open youth work and youth information work.

-Customer service -Merchandising -Replenishment -Sales activity