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Male, 39 years, born on 9 June 1986
Moscow, willing to relocate (Almaty), prepared for occasional business trips
Media manager (SMM | Perfomance)
Specializations:
- SMM manager, content manager
- Marketing manager, internet marketer
Employment type: full time, part time, project work/one-time assignment
Work experience 18 years 2 months
July 2022 — currently
3 years 10 months
GetTransfer
Public Services... Show more
SMM Lead
SMM Lead
Creating content for global platforms (Facebook, LinkedIn, Instagram, Twitter, TikTok) of the brand in the areas of "drivers", "passengers", and B2B: assigning tasks to copywriters, designers, and motion designers, content creation (if necessary);
Building and nurturing community engagement;
Collaborating with support services to enhance customer service quality;
Assigning tasks to Meta's media buyer (targetologist), promoting communities and content, liaising with Meta's personal manager;
Developing and implementing a loyalty program for social media subscribers;
Engaging with bloggers;
Analytics;
Working with neural networks Midjourney and ChatGPT, etc.;
Developing regional directions.
January 2015 — July 2022
7 years 7 months
advertising agency Tandem
Media, Marketing, Advertising, PR, Design, Production... Show more
Head of SMM
- Preparation of commercial proposals in the SMM direction;
- Participation in negotiations with clients, account management;
- Development of strategies and content plans;
- Assigning tasks to contractors and monitoring their execution;
- Platform management;
- Targeted advertising;
- SERM (Search Engine Reputation Management);
- Consultations, audits, and training masterclasses for client employees.
Work with brands:
DAF Trucks Russia (IN, FB, VK, YT, OK)
BMW Nezavisimost (Automotive and Motorcycle directions) (FB, IN)
Rolf Yasenevo (Lexus, Toyota, Porsche) (FB, IN, VK)
Rolf Volgogradsky (Lexus, Toyota) (FB, IN, VK)
Ford Nezavisimost (FB, IN, VK)
Auto Ganza (including commercial vehicles, FB, IN, VK)
Lifan Motors Rus (management of the club website, forum)
Volkswagen Center Gaus (YT)
Atlas-Lux Kitchen Factory (FB, IN)
September 2021 — April 2022
8 months
Media, Marketing, Advertising, PR, Design, Production... Show more
Community manager
Working on the project for Suzuki Motor Rus (FB, IN, VK, OK)
December 2019 — May 2020
6 months
Rodina Communication Agency
Media, Marketing, Advertising, PR, Design, Production... Show more
Leading SMM specialist
Analytics
Community management
Content
Account management, negotiations with clients
Producing photo and video shoots
Setting tasks for the design department and tagging team
Formation of the department/Training of personnel
Working with car brands - official dealers
April 2012 — January 2015
2 years 10 months
Probok.net
Public Activity, Political Parties, Volunteering, Non-Profit Organizations... Show more
SMM, creative
Hidden in these magic letters: VK, FB, LJ, YT.
(Strategy, content, promotion, moderation, video shooting)
The group in VK received the "Runet Blog 2013" award as the best blog about cars.
December 2012 — August 2013
9 months
Big City Magazine
Moscow, www.bg.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
SMM менеджер/редактор социальных сетей
Platforms: FB, VK, TW, SurfingBird, YT, Inst,
Primary traffic supplier to the website.
SMM: Seeding, partnerships, contests (Instagram), selection of visual support for news announcements, announcement placements, copywriting if necessary. Preparation and placement of announcements on Rambler.
Participated in projects according to the direction: mobile application "Atlas", district blogs on BG's website.
Reached the peak of website attendance when the management decided to downsize the editorial team (but that's a separate story).
March 2008 — October 2012
4 years 8 months
Индивидуальное предпринимательство / частная практика / фриланс
Moscow
SMM/PR
- Popular Mechanics Magazine (project work)
Forums, guerrilla marketing, assessing the potential of social news platforms, forums for traffic (thematic forums, VK, etc.).
Facebook - contests, search for third-party performers.
Finding loyal bloggers (LiveJournal, dirty, etc.).
- Independent music label "Curly Heads lab"
Internet PR support: creating and moderating a "VKontakte" group, attracting members, promoting music tracks, videos.
Working with websites: Promodj, Myspace, LJ, etc.
Organizing events, concerts, parties, shootings.
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
In addition to the above mentioned projects: Mosgorbike, Tesla.Place, Parus Studio (promotion, optimization of sites, content), as well as a number of smaller projects: dietary supplements, makeup courses, art studio, clothing boutiques, detangling studio, book, music groups (clips, compositions, community).
- Knowledge of the basics of advertising and marketing in social networks, experience in administration and creation of groups - accounts (VK, Instagram, Facebook, Youtube, Odnoklassniki, Twitter, Pinterest, Tik-tok, etc.).
- Experience in drafting sales proposals for potential clients.
- Experience in developing, launching and running targeted advertising campaigns in social networks
- Experience in buying advertising from third-party platforms, bloggers.
- Experience of working on the side of the brand and on the side of the agency, experience of remote work.
- Promotion of video clips, channels on Youtube (personal channel received an affiliate program, participated in a meeting of partners from Google as one of the first channels of the extended affiliate program).
- Work with contractors: creation of specialized software, creation and promotion of websites, website rebuilds, SEO.
- Organizing video and photo shoots.
- Experience in creating and implementing a strategy for a brand in social media.
- Expert of the Network of International Experts "Soyuzconsult".
- PC - confident user, proficient in Microsoft World and Exel, Powerpoint, Adobe Photoshop, Sony Vegas.
- Experience in writing scripts, poems, song lyrics.
- English conversational, German (need to remember, but there is a strong base).
- Purposeful, responsible, result-oriented, able to work in a team, analyze information.
- Need professional SMM, please contact me. Based on budget and goals, we will form the most realistic development plan.
- Cases on request
Higher education
2011
Higher education
Russian Institute of Cultural Studies
Theory and history of culture, graduate student
2008
Higher education
MIREA — RUSSIAN TECHNOLOGICAL UNIVERSITY
Economics and management in machine building, Diploma of Higher Education
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
