- Managed the team of +25 people - Lead company re-branding (company and product visual design system development) - Go-to-market company worldwide accross 7 countries across multiple marketing channels (paid, organic, offline, events, content marketing) - Entried mid market with self-service PLG flow gaining first paid users - Increased SQL generation by 300% and improving ROI x2 - Launched new website with steady organic traffic since the first month - Lead marketing team restructuring to form team leadership and implement growth hacking framework as approach

- Enhanced MRR growth due to the pipeline changes and experiments after the signup and changes in sales strategy - Increased LTV and business model stability due to changes in product portfolio and re-focuses to bigger clients w/$1000000 paid budget per month - Re-branding and new audience discovery, worldwide campaign launches - Building CRM marketing thourgh martech and sales tech - Increase of sales and marketing functions ROI - X3 organic traffic growth within 4 months

I am responsible for - Forming project business model, forecasting project traction, defining points for growth and de-compromising it to team goals (ARR/MRR, New users, ACB, ARPPU), unit economy - Building team processes, accelerating and mentoring team to achieve that goals - Forming yearly budget and marketing strategy, project vision, evaluating team & project costs and ROI - Integrating data-driven approach, growth hacking and HADI in team work - Leading projects with outer teams (PR, Brand, Product), partnerships - Working within whole marketing channels: from PR to digital, from awareness-stage content to CRM-marketing - Launching international campaigns worldwide

- Participation in defining business goal-setting - Business model and unit-economy calculation - Define go to market strategy for B2B-ecommerce / marketplace and build flawless execution and operations to achieve business goals - Competitors analysis - Build a marketing team - up to 7 people - and create and prioritize goals and kpi for each team member - Develop USP and positioning for solution, functionality upscale and cross sale - Specify and plan marketing mix strategy using variety of PPC,CRM and offline tools: paid traffic, social media, cpa-marketing, email- push- in-app communication, content marketing, PR and event, SMM and SERM - Custdev and interviewing - Mediaplanning and Budgeting - Team motivation and control - Launch growth hacking, kanban and remote work process - Data-driven approach: check metrics ROAS, ROMI, ROI, LTV, ARPPU, CAC, CTR, DAU, MAU - ASO and mobile app promotion

- Market fit research, define marketing strategy - Corporate site re-launch: new design and sitemap based on SEO approach, metrics and UX/UI analytics - Defining USP, positioning and rebranding - Launching new IT-solutions on the B2B-marke (SME) - Content marketing: creating content plan (success stories, presentations, promo video, white papers, infographics), defining email-strategy and launching webinars - Copywriting - Define tasks, communication and control marketing outsource team: ppc-specialist, designer, SEO

- Product launch on European market (B2C and B2B SaaS and app) - Distilling product line and positioning - Competitors analysis - Mediaplanning: paid advertising planning with ppc-specialist and budgeting, set tasks and control for SEO specialist - Communication policy and tone of voice development - Referral program and loyalty program development and promotion - Email-marketing: strategy of trigger, on-boarding and promo emails, content creation with designer, sending emails, analytics - Launching communication with resellers and building partnership with integrators - Business plan calculation, communication with accelerators and investors, participating in pitches - Landing development, creating pipelines - Launch blog: define themes, content plan, set tasks for copywriter and designer - Participating in international events with corporate stand - Presentations, promo video, infographics - Control PR manager, SMM and communication with bloggers

- Promotion of online consulting system (SaaS-solution) by webinars, media portals and offline media - Copywriting: leaflets, banners, infographics, marketing materials - Competitors analysis - Webinar planning and organization - Email-marketing - Event promotion and budgeting - SERM, SMM, YouTube channel promotion