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Female, 35 years, born on 23 September 1990
Moscow, metro station Yakhromskaya, not willing to relocate, prepared for business trips
Marketing manager
Specializations:
- Marketing and advertising department manager
Employment type: full time
Work experience 14 years 9 months
February 2018 — currently
8 years 3 months
United confectionary stores
Marketing manager (Cafe)
Full marketing management for branded Cafe chain based in confectionary supermarkets "Alionka" (38 cafes in Russia, 20 in Moscow):
1. Special offers and promotions:
• draft efficiency analysis ;
• documentary registration according to the internal standards;
• programming in 1C, testing and start;
• efficiency analysis and report by the end of activity.
During the last year I've made more than 20 different promotions and special offers. As a result sales of the core product (Hot drinks) increased by 30%.
2. Contracting with suppliers:
• tender initiation and handling according to company standards;
• commercial terms negotiations, contract approvement;
• document flow control.
3. POS matherials:
• brand standards control;
• regular updates;
• making presentations in Microsoft PowerPoint upon request.
4. Work with designers:
• task management;
• time management;
• quality control.
Creation of POS matherials in various formats, menus, video production, product packaging etc.
5. Work with photographers:
• search, tender and contracting;
• task management;
• quality control.
6. SMM: planning and making posts within corporate pages on VK, FB and Instagram.
7. New openings: full support to the new cafes including grand openings.
March 2017 — February 2018
1 year
Индивидуальное предпринимательство / частная практика / фриланс
Manager
Made a web-site based on Prestashop CMS with onsite and additional modules correction, work with HTML, CSS anda bit of php.
Supply management including negotiations and contracting with suppliers, order placement, control and document flow organisation.
July 2016 — February 2017
8 months
Moscow, www.azimuthotels.com
Hotels, Restaurants, Food Service Industry, Catering... Show more
Regional Marketing Manager
In charge of marketing of three Moscow hotels: AZIMUT Hotel Olympic Moscow, AZIMUT Hotel Tulskaya Moscow, AZIMUT Hotel Smolenskaya Moscow (opening in 2017).
1. Marketing strategy realization, marketing promotion planning for three hotels, budgeting for advertising activities;
2. Take part in advertising strategy planning for the hotels, advertising and PR activities planning and implementation;
3. Internal and external analysis of the hotel market, monitoring of the competitors' activities;
4. Special offers creation, new services promotions;
5. Official web-site information follow up and update;
6. Organization and control over all adverising activities (incl. different Internet channels) according to brand standards;
7. All printed materials preparation, placement and keeping it up-to-date in the hotels according to the brand standards;
8. Interior decoration concept creation;
9. Guests' reviews analisys and reply;
10. Presentation matherials for Sales team preparation;
11. Organization and helding of exhibitions, presentations, conferences and corporate events.
July 2015 — June 2016
1 year
JSC VAO "Intourist"
Marketing manager
1. Marketing and advertising planning for the hotels, budgeting;
2. Writing and editing of texts in various formats: news, events, presentations;
3. Tenders for selection of suppliers of services conduction;
4. Advertising mock-ups layout in accordance with corporate identity (Adobe Illustrator, InDesign);
5. Special offers and promotions development;
6. Repositioning and rebranding strategy development for the resort;
7. Development, implementation and control of the execution of the procedure of work with customer reviews;
8. Development of corporate presentations for the management company and the assets under control;
9. Preparation of materials for hotels to participate in the relevant awards;
10. Administration support of external strategic sessions of AFK "Sistema" group;
11. SMM
April 2015 — July 2015
4 months
Food Products... Show more
Marketing manager
1) Design and preparation of materials for new office launch in Dubai;
2) Corporate identity development;
3) Design and layout of product catalogs for Russia and UAE
September 2014 — December 2014
4 months
Smyk Rus
Moscow
Retail... Show more
Trade marketing specialist
1. Analysis of key factors affecting the consumer demand for goods and supply-demand correlation for similar goods;
2. Market state analysis in order to evaluate the prospectives of its development;
3. SWOT-analysis of the business and key competitors;
4. Maintain the standards of the brand;
5. Elaboration and execution of trade marketing calendar;
6. Sales stimulation with merchandising methods;
7. Control over merchandising standards in stores;
8. Elaboration and execution of marketing activities concepts, plans and budgets for month, quarter and year;
9. Control over POS-materials, audio commercial and marketing materials production and delivery to stores;
10. Negotiations with advertising agencies, mass media and Malls' administration in order to place advertising;
11. Prepare marketing activities efficiency reports.
April 2014 — September 2014
6 months
Holiday Inn Moscow Suschevsky
Moscow
Hotels, Restaurants, Food Service Industry, Catering... Show more
Marketing manager
1. Propose and control over year sales and marketing department budget execution
2. Elaboration and execution of the marketing communication plan including planning of advertisement placement in relevant mass media (TTG, 5 Stars, Business Travel, Hospitality, etc.)
3. Design of promotional and POS-materials according to brand standards, design of different printed materials for internal use in image editor programs
4. Organization and coordination of different client events: from small targeted (cooking-class, meeting planner, etc) up to big annual events (300-400 guests)
5. Key clients loyalty program coordination
6. Management response to guest comments in the Internet, deal with complaints according to Head Office standards
7. Corporate site support and update
8. Cooperation with journalists working with tour and travel, hospitality and hotels segments, interview conduction and article layout for newspapers and magazines
9. Organization of advertising campaigns on Moscow radio stations and control over its implementation
10. Organization and coordination of internal and commercial photo and video shootings in the hotels
11. Conclusion of contracts for priority placement and advertising campaigns in Global Distributive Systems
12. Monthly marketing activities reports to Head Office
13. Management and supervision of department trainees and assistants
September 2013 — March 2014
7 months
Holiday Inn Moscow Suschevsky
Moscow
Hotels, Restaurants, Food Service Industry, Catering... Show more
Marketing Coordinator
1. Taking part in year sales and marketing department budgeting process
2. Taking part in organization and coordination of different client events
3. Key clients loyalty program coordination
4. Design of promotional and POS-materials according to brand standards using image editor programs
5. Corporate site support and update
6. Cooperation with journalists working with tour and travel, hospitality and hotels segments, interview conduction and article layout for newspapers and magazines
7. Organization of advertising campaigns on Moscow radio stations and control over its implementation
8. Management response to guest comments in the Internet, deal with complaints according to Head Office standards
9. Organization and coordination of internal and commercial photo and video shootings in the hotels
10. Conclusion of contracts for priority placement and advertising campaigns in Global Distributive Systems
July 2012 — August 2013
1 year 2 months
Holiday Inn Moscow Suschevsky
Hotels, Restaurants, Food Service Industry, Catering... Show more
Sales and Marketing Department Assistant
1. Receiving and forwarding incoming calls
2. Primary contact with clients and general consultation about the services
3. Documentation workflow support
4. Various statistics conduction
5. Contract drafting
6. Primary design of promo-materials
7. Send-receive of mail
May 2011 — July 2012
1 year 3 months
RENAULT
Automotive Business... Show more
Intern
1. Suppliers bills payment follow up
2. Various statistics conduction
3. Charts creation according to data provided
4. Written translations (English, French)
5. Information departments stand conduction
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
December 2013 – The Best associate of Holiday Inn Moscow Suschevsky
February 2013 – The Best associate of Holiday Inn Moscow Lesnaya
Experienced PC-user (MS Office, Internet, image editor programs: GIMP and Photoshop)
Driving license (B)
Higher education
2013
Higher education
Faculty of International Economic Relations, Economics
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Up to one hour
