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Female, 46 years, born on 7 February 1980
Moscow, not willing to relocate, prepared for business trips
Projects manager
Specializations:
- Sales manager, account manager
Employment type: full time
Work experience 25 years
December 2019 — currently
6 years 6 months
ООО ВТБ Бизнес Коннект
Moscow
IT, System Integration, Internet... Show more
Business Development Director
Reported to General Director, 4 direct subordinates + Project Team
Responsibilities:
Manage & Lead Project “Digital distributor” (B2B marketplace in FMCG market)
Define project`s strategy, create and control business priorities, goals and KPIs, Form and realize plan of project
Build business process in the Project through cross functional collaboration (define operating, marketing, legal & finance process across customer)
Search for and conclude contracts with partners (vendors, suppliers, logisticians), create commercial police
Lead “customer development” research, constantly accounting customer`s experience in IT Development
Define and develop IT product as business product owner
Manage IT teams (in house & outsource), lead backlog (Jira, Slack, Confluence) with Agile methodology
Defining & implementing customers acquisition and conversion strategy, create & realize promotion plan
Build and manage sales team, people development
Calculate Finance model in parts of Unit Economy, IT costs & Customer acquisition cost
Preparation and presentation investment case to stakeholders (Vice-president VTB bank)
Key achievements:
Successfully defend investment case and get an first tranche
Launch MVP 3 months after IT development start
Product presence in 6 federal regions, acquired more then 400 customers with repeated orders
Create and implement systems customers support with external call center – as result, growth conversation rate from 5% to 30%
May 2018 — November 2019
1 year 7 months
Moscow, coca-colahellenic.ru/Careers/
Food Products... Show more
Country CDE Efficiency & Development manager
Reported to Commercial services Director, 4 direct subordinates
Responsibilities:
Manage Cold drink Equipment from placement strategy & purchasing to placement quality control & inventory
Define strategy and approach for cold space increasing, Create & implement process of execution CDE KBI`s in stores
Build relationship with suppliers, prepare annual Map with Commercial offers
Create and implement criterions & guideline of effectiveness for coolers coverage, Manage & Realize approach for Coolers profitability
Prepare special decisions for NKA/LKA chains
Searching for opportunities to increase efficiency in current processes, prepare and realize action plan in cross functional collaboration
Key achievements:
Created approach to customer own coolers accounting, as result increase cold space in outlets without Coca-Cola coolers twice and increase Platinum and Gold outlets coverage till 98%
Launched “connected cooler” devises as method of contactless scanning, as result increase quality of inventory in involved regions till 98%
April 2017 — April 2018
1 year 1 month
Russia, www.essity.com/ru/russia/
Timber Industry... Show more
National Project Manager
Reported to Sales Strategy & Development Director, No direct subordinates
Responsibilities:
Manage & lead Project “Perfect store” - project to improve quality of representation & performance in stores
Create and implemented Project Plan, Communicate with European Perfect Store team, control for integration data in CRM;
Define, agree & calculate KPI`s for Perfect Store Score in close collaboration & communication with Trade marketing, Marketing, Finance, Sales and Kay Accounts teams;
Create & implement analytical tools for sales and other users, performance tracking & review;
Searching for opportunities to increase sales efficiency and ways of optimization current processes;
Adaptation of current tools and instructions, the creation / development of new tools to improve sales efficiency, improvement of the staff motivation system;
Key achievements:
Developed system of external and internal audit based on external crowdsourcing IT products, as result data efficiency increased on 20% ;
Created and implement internal “Facebook” - on-line platform to improve communication between KAMs and field force, as result quality of secondary placement implementation growth from 60% to 85%;
Perfect store score in testing cities growth from 2.4 to 4.6;
Awarded for outstanding results in 2017 “Passion to perform ambassador”
September 2013 — March 2017
3 years 7 months
Russia, www.essity.com/ru/russia/
Timber Industry... Show more
Regional Sales Manager (North Volga + Kaliningrad)
Reported to Unit Manager, 3 direct subordinates
Responsibilities:
Achievement company sales & representative KPIs, manage teams and partners
Managed distribution network, define new partners, statement goal for sell in & sell out, quality KBIs
Forecasted sales in, sales out, budget (annual, quarterly, ad hoc)
Managed customers: LKA - starting from contract signing to implementation in all stores, NKA - supervised contracts implementation
Implement TM strategy in stores, create and implement individual customers TM decisions
Managed, learned and developed subordinated team and out-staff sales force
Key achievements:
Optimized the Distributors Network, first in the country launched food distributor, as official partner
Increased the direct coverage by 30% vs the previous year
Increased sales (sale in, volume) twice vs previous year
Developed and implemented the new system of activation traditional trade through distributors agents, as result increase coverage in traditional trade outlets till 80%
Awarded for outstanding results in 2015 “BEST employee in Sales”
July 2010 — August 2013
3 years 2 months
Nizhny Novgorod, www.mdlz.ru
Food Products... Show more
Unit Key Account Manager (Northern Federal District + North Volga)
Reported to Unit Director, 7 direct subordinates
Responsibilities
Manage Modern trade Channel - NKA (implementation) and LKA (negotiation and implementation)
Negotiations with biggest LKA customers on TOP level, find and realize decision to WinWin strategy implementation
Defined sales strategy in regions, realized Marketing and TM strategy in region
Defined, budgeted and forecasted annual sales targets, manage sale in & sales out, forecasting promo and new products volume
Manage investment budgets, calculate and realize P&L on customers/regions level
Key achievements:
Optimization contract with InterTorg (Semya)– listing Coffee & confectionary category, save exclusive in Chewing Gum – as result increase P&L efficiency from negative to positive figures;
Created and implemented new system of NPD forecasting – as result growth quality of forecast from 65% to 80%
The only one of sales organization got ”outstanding” results in 2011 Year review
September 2008 — July 2010
1 year 11 months
Nizhny Novgorod, www.mdlz.ru
Food Products... Show more
Senior/Regional Key Account Manager
Conducted negotiations with the chains in the region of responsibility (personally or through the subordinated team management), supervised reached agreements implementation
March 2007 — September 2008
1 year 7 months
Nizhny Novgorod, www.mdlz.ru
Food Products... Show more
Key Account Executive
Implemented direct existent contracts within NKA chains through the subordinated team management
February 2005 — March 2007
2 years 2 months
Объединенные кондитеры, ООО
Nizhny Novgorod, uniconf.ru
Food Products... Show more
Key Account Manager
Managed sales in MT Cannel in NN region
June 2001 — January 2005
3 years 8 months
Nizhny Novgorod, pepsico.ru/careers
Food Products... Show more
Sales Representative, HoReCa / Specialist Coordination territory
- Development territory and sales growth
- Administrative support of the sales team
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
I am a professional Senior Manager with extensive experience in sales management. I am looking for position Manager / Project manager in the improving efficiency and business development area (FMCG, retail, pharmaceutical, banking or IT profile) with interesting tasks to find ways to optimize the business, increase sales profitability, increase the efficiency of field sales & quality of execution.
I have successful experience in leading and managing cross-functional projects in different area: sales & sales force efficiency, improvement & digitalization of business processes, launching IT products to the market and these development, support & operations. I have experience in building processes in organization from scratch
I know tools for IT development, managing Projects & Backlog: Jira, Slack, MS Project, Confluence, Trello, etc.);
I have extensive experience in high-level negotiations with inside & outside customers, I successfully involve and manage stakeholders in any interaction, I`m client-oriented.
I have a deep understanding of sales and have proven expertise in managing various sales channels (key accounts, distributors, e-com), working with business environment of organization (RTM, Strategy and development, Marketing and R&D, Trade marketing and Sales support, Analytics and planning, Finance and financial control);
I have excellent management experience, including experience in creating systems of motivation and KPIs. I know that I manage people and situations well, successfully coping with conflicts;
I fully possess the skill of structuring and organizing information, I can work with tight deadlines and multitasking, I know how to work under pressure and in conditions of uncertainty;
I have ability to quickly build interpersonal relationships, successfully adapt to the organization environment, quickly learn, getting what needed from any source;
I am self-motivated, I am driven by success and getting high-quality results.
Higher education
2002
Higher education
Юридический факультет, Юриспруденция
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
