In QIAGEN, as Senior (Global) Social Media Manager, I'm responsible for: • Managing the QIAGEN's global corporate social media channels • As a trusted advisor for marketing teams from all business areas, I develop strategic approaches in coordination with the performance channel teams to ensure a unique customer experience across the entire social user journey • My tasks also include the continuous development of the global social media strategy, the adaptation of the overarching content strategy for social media, and compliance with the company-wide social media guidelines • I'm also responsible for managing projects, media budgets, and agencies, as well as collaborating with internal stakeholders from different departments • I serve QIAGEN's global community of researchers, lab staff and investors, potential applicants, and the general public, and am the voice behind QIAGEN's social media presence on Instagram, LinkedIn, Facebook, Twitter, and YouTube

MofidSecurities is a privately owned investment advisory and a full service brokerage firm which ranked as 481th in global based on alexa and I • Devise B2C integrated marketing campaigns with the aim of acquiring and retaining customers. • Manage the procedure, implementation, tracking and measurement of marketing campaigns. • Brief and oversee the work of internal and external agencies, such as designers, video producers, content, PR and digital teams who will deliver much of the campaign activity. • Work within a budget and report any overspend. • Write, edit and proofread copy for promotional materials within marketing campaigns. • Ensure that the organization’s brand and identity is adhered to in campaigns and in all communication channels. • Deliver regular reports of campaign results, including web analysis and evaluation of KPIs. • Maintain regular measurement of the ROI of campaigns. • Ensure accuracy of marketing materials and provide formal sign off if necessary. • Collect and use data to inform new campaigns and the evaluation of existing campaigns. • Take responsibility for the organization of any trade shows or exhibitions. • Managing all the social media platforms of the company like Instagram, Telegram, Twitter and LinkedIn • Keep abreast of current trends in marketing.

Developed an overall marketing strategy for all digital channels including landing pages, PPC & CPC, pre-roll ads and social media. • Defined a new content strategy for all the digital platforms and linked Huawei own, paid & earned media channels together to achieve 7% conver- sion rate on digital platforms (specifically on P30 campaign) • Defined a main strategy for PPC & CPC, pre-roll ads on each campaign to increase the efficiency of these channels. • Developed Huawei own Instagram channel to increase the number of follow- ers from 47K to 259K and the number of ER from 3% to 7% at the same time. • Developed Huawei telegram channel to increase the number of members from 5K to 22K during the first 6 months. • Created twitter & aparat (Iranian youtube) for Huawei and increased the number of impressions and views from nothing to 35K. • Defined a new KOL & Influencer pool for Huawei social platforms to increase the brand awareness from 67% to 95% and consideration from 9% to 25% in social channels. • Defined a new SEO strategy for all the Huawei landing pages to increase the percentage number of organic traffic from 22% to 69% (bonus rate 64%) • Increased the performance of the content creation team and decreased the costs at the same time with production techniques. • monitored the performance of all the digital channels during the campaigns to achieve best results at the final stage.

I worked in Digikala.com the market leader in e-commerce in Iran which ranked as 135th in global based on alexa and I: • Defined the content marketing strategy for the studio department to produce various types of contents (including reviews, product introductions, flat animations and marketing teasers) and increased the production from 27 minutes to 120 minutes with the same resources. • Prepared scenarios & content calendar based on the site performance and target audiences activities to upload videos on different kind of platforms including Youtube & DigikalaTV (something like amazon prime) • Defined a new strategy for Digikala Youtube platform to increase the number of views (from nothing to 14K as an average on each video) and subscribers (from 18 to 3,900) in a country which Youtube is blocked. • Defined a new strategy for DigikalaTV (something like amazon prime) platform to increase the number of views from 10K to 100K as an average on each video.

I worked in Donya-E-Eqtesad group which is one of the most popular economical media in Iran and ranked as 3,105th in global based on alexa. On that experience I: • Interviewed people in a range of different circumstances. • Built contacts to maintain a flow of news in the technology area. • Seek out and investigate stories via contacts, press releases and other media. • Attended press conferences and asked questions. • Attended a variety of other events, from launch parties and industry briefings. • Wrote and researched accurate stories. • Read and made necessary changes in the articles written by the authors. • Developed various stories and content ideas by considering the audience appeal. • Interacted with the authors to effectively understand the content. • Suggested the authors to make necessary changes within the documents if necessary. • Edited photos and created graphics for publication. • Took photos and videos for the website and the magazine of the company. • Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.

Interviewed people in a range of different circumstances. • Built contacts to maintain a flow of news in the technology area. • Seek out and investigate stories via contacts, press releases and other media. • Attended press conferences and asked questions. • Attended a variety of other events, from launch parties and industry briefings. • Wrote and researched accurate stories. • Read and made necessary changes in the articles written by the authors. • Developed various stories and content ideas by considering the audience appeal. • Edited photos and created graphics for publication. • Took photos and videos for the website and the magazine of the company. • Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.

Read and make necessary changes in the articles written by the authors Check whether the articles are not copied and are original Develop various stories and content ideas by considering the audience appeal Ensure that the facts, dates, and statistics mentioned in the articles are correct Make use of various software applications to check the articles Interact with the authors to effectively understand the content Suggest the authors to make necessary changes within the documents if necessary