- brand audit (step-by-step plan development including market researching) - brand platforms development - positioning - naming - package design ideas - slogans Clients: Fazer, Хлебный дом, Благояр и др.

Consulting services in the fields of: concept creating, poisoning, brand identity, presentation materials, internet promotion.

Organization of events within the project "MasterPeace". Master Peace project – is the part of global peacekeeping movement and it joins young people, artists, musicians, journalists with the aim to create ant stabilize the Peace in the world. Through music, art, new media we initiate the dialog and cooperation of youth on the issues of social and cross-national problems. http://www.masterpeace.org 2 events were organized: - photo exhibition - all-Russia drama contest Projects on a turn-key basis: - idea and concept creating - involving off-side organizations and commercial companies - operational plan development - promotion campaign development and implementation - copywriting - website creation (via wix.com) All-Russia drama contest website http://lanaminina6.wix.com/teatr-mira

Strategic and tactical management of two internet brands with more over 10 years history: parter.ru and kontramarka.ru. Achievements: - created and prepared rebranding project for kontramarka.ru (listed below) - formulated and started to implement the social media marketing - formulated and developed pr-program concerning the Sochi-1014 Games (parter.ru is the official supplier of OCOG), planned and organized first steps of the program (together with NOC of Russia organized the participation in Russia’s Olympic Day on 29th of june, renew the designs of all ad and promo materials according to a new status of a company). - developed a plan of a promo campaign concerning the parter.ru rebranding (1 of February): product placement of new logo in Russian cinema “There are only girls in sport” by Sreda Fetisov Flms; renew of all promo materials, press-release distribution) Functions Scope: Develop and implement marketing strategy (promotion part, product) Analyze market situation (Competitive Analysis & Benchmarking) – target audience, positioning, and competitor promotion methods; research of user audience (Customer Behavior Research) - segmentation, coverage, percentage of user audience in target audience etc. Develop promotion program for two web-sites: ◦ advertising strategies development ◦ ad campaigns evaluation Manage the Marketing Department – subordinates (8 persons) with the following functions: ◦ Design ◦ SEO, SEA ◦ E-mail marketing ◦ SMM-marketing ◦ Partner loyalty programs ◦ Barter and offline partners programs Develop a project on kontramarka.ru rebranding: • Subcontractor agency search and briefing • Research agency search and briefing • Have run up the first step of a project: brand positioning development • Have formulated the future development of a brand: - new products launch (with the crowd-finding platform planeta.ru) - new scheme of work with promoters – pre-ordering of an artist according to the market demand (as an example - ) - new events insertion in the cinema tickets segment - e-magazine development and distribution Coordinated the migration process (from one tech platform to another) Left the company by own free will, the reason is - http://www.mk.ru/incident/article/2013/06/21/873090-stalo-li-krupnoe-biletnoe-agenstvo-zhertvoy-reyderskogo-zahvata.html

Marketing strategy development (users segmentation, qualities and quantities researches analyses of muslim segment, monetization scheme, content policy, forming of services and functions list, positioning of a project), composing of analyst reports on different areas. Output: Elaboration of network concept

Duties: clients attracting, carry of nagotions with clients, competitors’ activities monitoring, compose tender proposals, entering into cooperation between sales and marketing departments, product and service line development. Output: Video course “Biting copywriter” from BBDO agency in close collaboration with Sostav.ru

Managing 5 subordinates with the following functions: design (2) copywriting (1) programming (1) making-up (1) Duties: new staff recruitment, carry on negotiations with clients, managing the department workflow, composing commercial proposals, briefing the staff, new products and services development, creating of marketing communication strategy for clients, Copywriting, searching of contractors and freelances. Output: http://www.rbc.ru/reviews/consulting/chapter16.shtml http://www.sostav.ru/columns/opinion/2007/stat13/ http://www.sostav.ru/columns/opinion/2007/stat32/ www.europlanet.ru

Duties: creating ideas for trade marks positioning, naming, product line development, texts for packaging, texts for web- sites, press releases.

Duties: articles, texts for catalogs, creating of advertising campaigns slogans, press materials, interviews, advertising materials concepts.

Duties: carry on negotiations with clients, direct sailings (automated system of content refreshing for web-site), documentation and clients support, new staff training.