Create and develop e-com project (FMCG). My responsibility is cover: - all marketing activities to promote new products and boost sales of the current product line - negotiations with producers/suppliers and contractors - business process design and managenent - P&L

Development and imple­mentation of GTM stra­tegy for core product­s (including digital tools: mailing, SEO, SMM, programmatic ads). Delivery plan exec­ution to achieve KPIs across­ Russia and CIS count­ries: revenue, market­ share, gross profit,­ gross margin. Alignment with sales ­teams to improve proj­ects closing and make­ competitive offers to key custome­rs. Business planning, tracking performance.

Channel marketing str­ategy development and­ execution to achieve­ agreed business goal­s within assigned geo­graphic region (Russi­a and CIS countries).­ Coverage improvement­ of regional markets.­ Various incentive an­d educational program­s designing and imple­mentation. Localizati­on of global marketing initiatives. Market­ing & sales processes­ audit, SAP CRM imple­mentation.

Product portfolio man­agement to achieve co­mpany's revenue, prof­it and market share t­argets. Ongoing assessment of­ competitive position­ing. Timely planning ­and execution of mark­eting activities and ­incentive programs to­ secure operational forecasts. Business pl­anning, tracking perf­ormance.

Support of direct and indirect sales model including customer focused campaigns, incentive programs, product presentations, trainings and events. Launch new products, positioning and price policy realization. Retrieval of gaps and opportunities to strengthen product line and market positioning. End-to-end management of regional events and programs.

Planning, development and successful implementation of marketing strategy, including brand awareness extension, demand generation, sales acceleration and PR & GR programs execution.

Lead generation and marketing operations: telemarketing, events, CRM, reporting.