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Male, 37 years, born on 21 March 1989
Moscow, willing to relocate (Singapore, Thailand, South Korea), prepared for business trips
BD/cmo/affiliate manager (cryptocurrency)
Specializations:
- Chief marketing officer (CMO)
- Sales manager, account manager
- Partner manager
- Marketing and advertising department manager
Employment type: full time, part time, project work/one-time assignment
Work experience 13 years 8 months
January 2025 — currently
1 year 4 months
WEEX Exchange (Crypto)
Moscow, www.weex.com/
Financial Sector... Show more
Business develpment/Affiliate manager
Led influencer, KOL and affiliate expansion across the CIS and global markets, focusing on user acquisition, deposits and trading volume growth
Key Responsibilities:
Expanded and managed a network of crypto KOLs, traders, agents and community channels (Tier 1–2) across Telegram, YouTube and X
Built and executed influencer and affiliate strategies to drive registrations, deposits and futures trading volume
Negotiated and structured revshare, CPA and hybrid partnership models with influencers and trading communities
Designed and optimized referral and affiliate programs, improving retention and performance of high-value partners
Organized AMA sessions, livestreams, trading challenges and sponsored integrations with top KOLs
Monitored and analyzed KOL performance (ROI, deposits, volume), scaling high-performing campaigns across regions
Collected product and UX feedback from KOLs, agents and users, sharing insights with internal teams to improve conversion and retention
Worked closely with marketing and BD teams to align regional growth strategy with global expansion goals
Results:
Consistent monthly trading volume contribution through KOL and affiliate channels
Built a scalable KOL and affiliate pipeline for CIS and international markets
Established long-term partnerships with high-performing traders and influencers
June 2024 — December 2024
7 months
MoonTON.io
CMO
Developed and executed a complete marketing strategy from the ground up
Launched community engagement quests on Zealy, Galxe, and DeBank, bringing in 5,000+ active participants.
Organized ad campaigns (ADS Gram, Telegram ADS) with a monthly reach of 250k+
Partnered with 20+ KOLs, generating over 2M impressions
Promoted bridge technology and secured cross-chain partnerships to increase liquidity
July 2019 — March 2024
4 years 9 months
AtoZ-PR
CMO/CEO
CMO/CEO Resume:
Dynamic professional with a comprehensive background in the cryptocurrency industry since 2017 (DeFi, Exchanges, AI, Meme etc), specializing in pioneering initiatives for early-stage projects. Adept in steering brand development from inception, building vibrant communities on platforms such as Telegram and Twitter, and securing prominent media coverage. Proven track record in interacting with Key Opinion Leaders (KOLs), including those on YouTube and Twitter.
Responsibilities:
Delivered PR and marketing for cryptocurrency projects (DeFi, exchanges, AI, meme coins).
Partnered with PR agencies across LATAM, USA, Europe, and Asia.
Managed project listings on exchanges, worked with investment funds, and coordinated KOL collaborations
January 2019 — April 2021
2 years 4 months
WINDS blockchain consulting
Moscow, www.winds.tech
Head of business development
- Responsible for business development and fundraising by sourcing new investors for blockchain-related project;
- Good knowledge of online and offline Crypto content channels and preparing marketing strategy. Involved to work with contributors from top media: Forbes, Cointelegraph, Entrepreneur, Hackernoon and etc.
- Promoting/Selling SaaS/BaaS and other solutions. Technologies used: Hyperledger Fabric, IBM Cloud, NEM Blockchain, Stellar, Ethereum, EOS,
-Advising projects for efficient tokenomics during business model analysis, and before their listing to crypto exchanges.
- Analyze, create/update pitch decks, co-ordinate and attain business growth targets;
- Make both quantitative and qualitative discussions to persuade potential customers;
- Build a unique, compliant, comprehensive, and value-added blockchain or crypto-currencies project for the company;
- Build the roadmap, whitepaper, and timeline, maintain a budget and achieve the specific targets at each phase of the blockchain project;
- Execute the entire process of new blockchain project independently and ‘hands-on’ with limited company resources;
- Select appropriate partners to conduct the service, liaise with law firms, crypto listing exchanges, and advisors or consultants to provide appropriate services;
- Understand and mitigate key elements of the company’s risk profile;
- Work with Marketing Team and outsourced service providers on the delivery of marketing, translation and blockchain activities;
- Participate and lead industry-related meetings for networking to build community,
The portfolio of different crypto projects (Blockchain, DeFi, Mining, Crypto wallets) with whom I worked and last results of work:
Blockchain technology project:
https://credits.com/
Credits blockchain - signed a technological contract with IBM for creating custom solutions for IOT industry. Customers are able to use credits solutions on its blockchain with IBM clouds. Arranged PR campaign in TOP of crypto media that brought attention from investors and crypto community
Global announce from IBM -
https://www.ibm.com/blogs/cloud-computing/2019/02/21/credits-cloud-public-blockchain/
Completed goal: Technological collaboration valued on the credits blockchain total market capitalization with increasing in 5 mln dollars in one day.
Mining operation system + pool
https://www.coinfly.cc/
Coinfly - mining OS for miners and mining pool.
The full control of the project on all the stages. Managing of the team: sales managers, design, marketing staff, from the full package of website, prepared white paper, attracted partners for cross PR and promotion with the help of independent authors of famous media. Attracted institutional mining investors on the pool for arranging income. Prepared pitch decks and database for promotion and presentation in crypto funds.
DeFi platforms:
https://akropolis.io/
https://www.kava.io/
DeFi platform (DeFi Yields on Autopilot). Solutions for staking with liquid pools.
Signed memorandum of understanding with IBM for building solutions for pension funds. And as a result of this collaboration, the project has a reference
https://www.ibm.com/case-studies/akropolis-decentralised-cloud which bring more credibility and new investments.
Arranging PR/Marketing announcements in tier 1 - Forbes and Cointelegraph and from tier - 2 with the traffic from Reddit and social media.
The P2P market place on the blockchain
https://www.crowdfavors.co/
A team has been selected to write the terms of reference and implement the solution of the bonus program on the blockchain. The project was selected a suitable blockchain which call NEM
October 2018 — February 2019
5 months
Akropolis (Blockchain)
Moscow, Www.akropolis.io
IT, System Integration, Internet... Show more
Business development officer
- Drive product clarity across customer channels and community management
- Interfacing with third parties such as wallets, technology partners, and marketing firms to push forward partnerships / integrations and actualize growth opportunities
- Investment relationships with DeFi Crypto funds
- All listing processes/negotiations with exchanges/IEO
- Build a pipeline of potential partners
- Explore, contact, negotiate, onboard and support new partners
Manage new partnerships
November 2017 — November 2018
1 year 1 month
CREDITS BLOCKCHAIN AND SMART CONTRACTS
IT, System Integration, Internet... Show more
BUSINESS DEVELOPMENT MANAGER
- Partnerships with companies for using blockchain technologies
- Business trips in Netherlands, India, Germany etc ;
- Making use cases for each type of sphere of business:banking, logistic, Government, automotive industry and etc
- More than 80 partnerships within 3 month (start ups and TOP Forbes companies)
- Reached more than 5000 companies data
- More than 3000 of companies in CRM
- Speaker on World blockchain summit
January 2015 — January 2017
2 years 1 month
RENTOR
Moscow, rentor.ru
PROJECT MANAGER
- Identify and hunt the great partners for lead generation all over the world
- Focusing on RENTOR business influence construction, planning and expanding marketing/pr
- Identify, develop, evaluate and grow our strategic partnerships;
- Leading youtube channel/creation of contents
- Coordinate internal resources and third parties/vendors for flawless execution of projects.
February 2012 — June 2016
4 years 5 months
One Pride (real estate agency)
Sales officer
- Generate client leads to buy, sell, and rent property
- Counsel clients on market conditions, prices, and mortgages
- Develop a competitive market price by comparing properties
- Create lists for real estate sale properties, with information
- Show properties to potential buyers and renters
- Present purchase offers to sellers
- Facilitate negotiations between buyers and sellers
- Review purchase contracts to ensure terms are met
- Promote properties with ads, listings, and open houses
- Prepare loyalty contracts, purchase agreements, rental
agreements, deeds and other documents for each real estate transaction
- Maintain your real estate license and knowledge
October 2011 — July 2012
10 months
Moscow, www.sgs.ru
Business Services... Show more
Sales manager
- Cold calls/selling of the ISO 9001 audits and trainings
- Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
- Present sales, revenue and expenses reports and realistic forecasts to the management team
- Identify emerging markets and market shifts while being fully aware of new products and competition status
Skills
Skill proficiency levels
Driving experience
Own car
Driver's license category BAbout me
https://www.linkedin.com/in/anton-kuklev
CMO/CBDO with 7 + years of experience in cryptocurrency, fintech, and blockchain projects. Expert in launching and scaling exchanges, DeFi platforms, AI and Web3 startups. Proven track record in building global partnerships, attracting top-tier KOLs, traders, and influencers, developing affiliate and referral programs, and driving trading volumes, deposits, and user growth. Worked with IBM, Oracle, Daimler, HSBC, and major investment funds. Speaker at global blockchain summits with hands-on experience across European, Asian, US, and CIS markets.
Higher education
2013
Higher education
Marketing and PR school (Moscow state university)
Marketing and PR, Marketing and PR
2011
Higher education
Moscow Humanitarian University, Moscow
international relations, International Relations
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Russia
Desired travel time to work: Doesn't matter
