Brand Management: ➢ Deployment and breakdown of the marketing plans for the entire product group of the brand (Shiseido) ➢ Plan and schedule of NPI for all outlets (strategy, recommended price, POSM) ➢ Brand and price positioning analysis ➢ Forecast of effectiveness and ROI of planned actions and analysis vs actual results ➢ Development and production of the POS materials ➢ Development of merchandising standards including POSm placement ➢ Coordination of collection, handling and analysis of information on market conjuncture, on front-end trends in global branding by competitors, on consumer brand satisfaction. Undertaking quantitative and qualitative researches ➢ Analysis of the budget for business period and formulation of the budget for next business period based on the current budget ➢ Creation and maintenance of loyal consumers database, development and implementation of activities directed towards loyalty improvement ➢ Merchandising development and maintenance ➢ Manage and conduct trainings monthly/seasonal/new launches with beauty consultants, sales specialist, sales partners ➢ Internet site development and maintenance ➢ Alignment marketing activities with sales targets ➢ Sales forecast for each SKU and for each product line ➢ Stock control and optimization • PR & Communications: ➢ Media- and PR- planning preparation for each product line ➢ Negotiation process with Publishing Houses according to positioning and conditions ➢ Marketing strategy for budgeting, special activities and PR strategy ➢ PR Event organization

Marketing Department • Support of yearly marketing plan preparation for the brands • Obtaining of all relevant market information concerning the brands (market shares, shares of voice, consumer attitudes, brand awareness/usage, competitors’ activities, etc…) • Support of all necessary market research activities for the brands and the related projects, together with Market research agencies • Support of representing the brands towards the Advertising Agency, implementing with them all necessary advertising actions: • Implementation and control of individual media campaigns • Preparation of Russian advertising material for the brands • Development and production of the POS materials for the brands • Communication with the headquarters (IBM), keeping up-to-date about brand developments and projects, and provide IBMs with all necessary Russian data • Project management (relaunches, new products) including making and controlling timings etc. • Gathering and processing of all product related information (IDH codes, formulas, certificates etc.), managing of product samples for PR and trade purposes • Artwork coordination for the Russian design versions (incl. packaging declaration translation) • Control of the detailed planning (RSF, KP, E1, E2 on brand and product level) for brands • Control of the price-cost structure of brands and its products, regularly controlling Retail Prices, Cost of Goods and Contribution Margins • Development of the Direct Mail project • Invoice processing and controlling • Assistance to Materials Management in the control of stock levels and planning of production quantities of product • Participation in the meetings with Sales division, Trade Marketing etc. HENKEL Sales Management Department - Based on the information received from Finance, prepares monthly management reporting on costs, incl intercompany charges; - Keeps track of time/money spending on different projects/activities; - Developing and Conducting projects (KPI, DSF); - Supports Manager to provide financial analysis for management planning and operating control, incl. cost allocations within the group of companies; - Takes part in projects concerning the field of Finance/Business Controlling (i.e. Management Reporting System).

Department of Consumer Credit Security Professional duties: - Analysis clients data-base for opening bank account, including retail banking, credit cards, auto credits and multifunction credits; - Participating in credit scoring and application bureau implementation, establishing self-assessment process; - Identify of credit risk areas and development of financing structures for risk limitation; - Monitoring ordinary debts by credit cards and consumer credits;

Professional duties: - Organization of the settling for apartment houses; - responsible for the foreign customer’s offers; - talks with foreign customers; - checking of working documentation.